How to Sell Shoes Online: How can we Increase Online Sales?
1. Don't lose sight of your SEO strategy.
2. Make a careful, calculated SEM (paid traffic) strategy with a daily and/or weekly budget.
3. Study your audience in-depth and make targeted ads, i.e. more personalized. This is known as targeting. Knowing your target audience is essential!
4. Get good at branding. An unknown brand will not attract people to your website!
5. Study the sources of acquisition for your website and promote the most profitable ones.
6. Which devices do your users usually buy on? If you notice that it's from their cell phones, your website has to be responsive or have an AMP design!