08 Jul The Best Summer Marketing Ideas
Summer Marketing Ideas for your business: Get ready for the holidays!
Summer is a tricky season for ecommerce businesses that find their sales slowing down during these months. Acquiring clients and engaging with them can be difficult while they are on holidays; however, it’s not impossible.
Here are some marketing ideas you can put into action for heating sales up!
#1 Every holiday is a great opportunity to create urgency
Mother’s Day, Labor Day and Back to School are all great opportunities for promoting your businesses through marketing campaigns and promotions. People are always searching for deals and discounts during holidays and you shouldn’t miss the opportunity to boost your sales and gain new clients.
Holidays are the perfect occasion for building a sense of urgency. You can do this through promotional emails, holiday-themed social media posts, or countdown timer popups to boost engagement and encourage customers to take action or make a purchase. Consumers are always more likely to spend their money with the help of coupons, discounts and promotions. The combination of holidays + promotions could be the perfect mix for you!
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#2 Use Google retargeting
Customers make more than one visit to a website before making a purchase. In fact, the average goes up to 9 visits – wow! And here is where retargeting comes in handy: with Google retargeting you can re-engage with your past visitors and bring them back to your website.
Retargeting targets those past visitors with those specific ads that are most likely to lead to clicks and conversions. Showing them pictures of the products they were previously looking at is highly effective; most retargeted people will click on these ads. You can also use retargeting to reach people who haven’t opened your email, or the ones more engaged that are sharing your content often, etc. There are many ways you can benefit from retargeting and keep your business at the forefront of your visitors’ minds.
#3 Convert readers into customers.
Create fresh new content for summer, using targeted keywords, to drive traffic to your site. This improves your SEO and causes more people to convert into customers. If you are prepared to tailor new content on your company’s blog, website, or articles to summer-time themes, you are more likely to drive the right traffic to your store at this time. People’s humor, taste and needs change over the time, and surely they change during the summer. If they see your summer-time content, they may be more likely to click on your website and this causes more traffic thanks to your fresh content strategy.
Find out what your potential customers are interested in this season. It doesn’t need to be directly related to your products, but you can find a way to link your products with their summer lifestyle. Use Google Analytics and Google’s Keyword Planner for finding high-volume and low-competition keywords that your target market is searching for this summer and create interesting content based on their interests.
#4 Raise your engagement levels with social media posting
Social media posting increases during summer due to people posting their holiday pictures and videos, and sharing them with their friends. You should take advantage of this summer trend, as some studies state that activity on social media can increase up to 26% during summer.
You can take action by sharing seasonal videos and gifs, using and creating summer-themed hashtags, and even creating contests and giveaways for your followers in order to encourage them to share. This way you won’t only engage with your community but also grow it.
Another idea to drive engagement with your social media posts is to create polls or quizzes. Try creating an Instagram or Twitter poll or quiz which will make engaging with your posts fun. People are more likely to look more in depth at your profile if they enjoy your posts!
#5 Be mobile friendly
We can all agree that summer months are quite busy for most people, we are all on the go but connected, thanks to our mobile phones! Actually, more than 90% of conversations related to summer happen to take place on mobile. That’s why it’s so important to make your website and marketing campaigns (emails, pop-ups, etc.) mobile friendly. If your website is not mobile-friendly you are more likely to have a higher bounce-rate for those who are trying to view your website on their mobile devices.
When it comes to the marketing messaging itself, the strategy should be to use eye-catching images and short messages. Also using emojis could help, especially in emailing strategies because subject lines with emojis get 55% more opens.
Another good idea is to try to capture seasonal clients based on your location, especially if you have a physical store in a touristic city. You can do so by using geotags and location-based tagging. Using location targeting with your Google Ads on the Display network is also a great way to market to those who are near your store!
To sum it up, summer could be a difficult time to reach people, as everyone is distracted and busy having fun in the sun. But if you develop a summer marketing strategy that applies all the mentioned tips, you’ll surely boost your sales and take advantage of summer!
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