04 Jul How to have a successful BigCommerce Store
5 Tips to create a Successful BigCommerce Store
Just starting out with your online business? Looking to improve your BigCommerce store? Here are the five most important things every BigCommerce store owner should follow in order to be successful!
#1 Advertise your products
Selling your products is probably your main goal, but before doing so you need to bring people to your BigCommerce store. Wondering how can you bring in high-quality traffic? The answer is really easy: catch them right when they are searching for your exact products online! In order to do this successfully, look to Google Ads for the most extensive strategies.
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#2 Make it Mobile Friendly
Make sure you use a responsive BigCommerce theme! Online shopping via mobile phone is becoming increasingly popular every day! Therefore, it would be a huge mistake to not make your website mobile friendly. Making sure your webpage is compatible with mobile devices will help make your company even more attractive to potential buyers and will help to increase sales. Be sure to test all of your features on your own mobile device before launching your site to ensure that everything lines up and loads correctly. Making your website mobile friendly is a great way to gain an edge on competitors!
#3 Visuals are everything
You get to make one first impression, and the first impression you make on customers is how your store looks. A disorganized or hard to navigate webpage will only turn customers away, thus it is of the utmost importance to make your store visually attractive! Be cognizant of your color schemes and designs so that you can create consistency and organization within your website. Create display categories that are simple, yet descriptive so that your customers have no trouble finding exactly what they’re looking for. Encourage your customers to make a purchasing decision by making your online store attractive and easy to navigate!
#4 Simplify Checkout and Shipping
Overly complicated checkout and shipping is a sure way to turn off customers. If clients find your checkout to be too complicated, hard to navigate, or insecure, you can bet that they will abandon their purchase. Therefore, your main priority should be to make your checkout process as painless as possible. Some helpful tips to keep in mind are to keep checkout and shipping on the same page. You should also avoid making customers input their information twice. Make sure your customer feels safe while inputting their credit card information and remind them about the precautions you take to ensure their privacy. Simplifying checkout and shipping is a sure way to satisfy your customers and increase your conversions!
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#5 Customer Service is Key!
Customer Service is essential for any successful business. Although you are unable to develop a face-to-face relationship with your customer, it is still extremely important to make yourself available to your customers. Create an online chat system that allows customers to contact your support channels directly. It is also important to include a detailed and friendly “About Us” page so your customers feel like they can get to know you. Another idea is to ask your customers to subscribe to your newsletter so you are able to maintain this relationship even after a purchase has been made. Relationships are everything, make sure your customers feel connected to you and your store.
Follow these tips and tricks to improve your online BigCommerce store and get on the path towards ecommerce success. BigCommerce makes it really easy for you thanks to their top rated apps you can easily install for free!