20 Jun New app features: Animated Banners
Animated banners for your ads
The Clever team works constantly in order to improve the services we offer to our clients. Our app, Clever Google Ads, which you can download for free here, is already available with new, cooler features.
Until now, the application has only been creating and publishing static banners on Google AdWords; which means that the banners included only static content. However, from now on the banners that are created and published will be both static and animated. The app will create and publish both kinds, and then Google will promote them according to their performance. As more data will be collected through the period of running the ads, those which perform better can be used more.
Benefits of using rich media
Rich media contributes to better KPIs for your ads, such as higher CTR and conversion rate. Which later leads to better relevance and higher quality score on Google. Also, animated banners are a real attention-grabber for your target and more likely to improve your ads engagement. However, the final choice of whether to use static or dynamic banners should be based on the content and performance of each one.
Our new, cool banners are created using HTML5. While you might have thought it would be complicated and time consuming to create HTML5 banners for your ads, we are now taking care of it. There is no reason for you to worry about it as your banners will be created quickly and easily by our team.
But in the end, what is all the fuss of HTML5 about? Why is it so important? And why are we so proud of introducing this new feature of our app to you? In a few words, HTML5 format is the future. Some of the numerous benefits provided by this format is that it can be viewed on mobile devices without any problems while also the opportunities of creativity and engagement are far greater.
Now, you can share some of our excitement too.
If you want to know more, please read how Clever will create the most complete Google Ads campaigns for your business.