04 Jun Choose the right keywords in your Google Ads campaigns.
Effectively choosing keywords can significantly increase your conversions.
Keywords are the groundwork of any Adwords campaign, and if selected incorrectly, they will not be beneficial to your company.
So what exactly is a keyword?
A keyword is a word or concept that carries great significance. More specifically – an Adwords keyword links your keyword to an advertisement that is relevant to what someone may search for. For example, if you own a bike rental company, the phrase “bike rental” would definitely be a keyword you would want to use. Now, if someone were to search “bike rental” on Google, your ad will appear and if the potential customer clicks on your ad, Google will receive a payment.
How do I know what keywords to use?
First, put yourself into your customers’ shoes. What would they search when looking for your product? How would they describe this product? Make note of any and every idea you think of – as you will be able to narrow down your list later. Keep in mind the costs of your keywords – you will have to place a higher bid on more popular keywords, but if you use low-price long-tail keywords you will be able to keep costs down while still getting clicks… and hopefully conversions!
How do I narrow down my list?
Ultimately, when operating on a lower budget, you should be looking for long-tail keywords – which are keywords that may not be searched as often, but are still highly relevant to your product or service. Since they aren’t as commonly searched for, you can place a lower bid on these keywords and still have a chance of them being displayed. Using long-tail keywords targets a smaller audience, however; using many long-tail keywords will both reach a large audience, and keep costs down. The larger the audience you have, the more possible clicks you can receive which then translate into conversions.
How do I know if they’re “good” keywords?
You will probably have to do some testing at first. Successful and relevant keywords are those that produce clicks and conversions. Once you see that you’re getting clicks, you’ll want to analyze how many clicks are providing actual conversions. In addition, you’ll want these keywords to have a low cost per click (CPC) because if your CPC is too high, you won’t make a profit. Once you determine these factors, you can figure out which keywords are working for your business, and which ones aren’t.
After you determine your strongest keywords, you can continuously adjust your ads to further boost conversions and keep up with demand – good conversion rates are always promising. In addition, you can advance your keywords and create different variations to further drive customers to your business.
And, to finish, Clever ecommerce has created a free guide to teach you more about Google Ads and how to grow your ecommerce.