06 Jun Everything you need to know about Remarketing Campaigns
Clever AdWords & Remarketing
What is remarketing?
Remarketing or retargeting, is a type of online advertising which targets people who have already visited or interacted with your website in general. It can be a very effective and successful contribution to the increase of your conversion rates and the improvement of your ROI. The remarketing banners can be more effective as they are personalized based on the user’s visits and history.
As a general rule of thumb, visitors do not proceed to a purchase during their first visit to a website. On the contrary, the majority of visitors finally end up purchasing during their next visits to an online store. For that reason, remarketing lists are the best way to connect with your clients and drive them back to your e-commerce when they are more engaged.
The majority of marketers believe that a unique ad is not sufficient for a client to proceed into a transaction. A potential customer needs to see the ad more times in order to finally make the decision of purchasing. Especially when the purchase is complex and requires a higher investment from the client.
A greater brand exposure can lead to higher conversion rates and better Return On Investment (ROI). Furthermore, remarketing advertising allows you to reach a wider range of audience while browsing over 2 million websites and mobile apps. The pricing is also comparably more efficient. You can create remarketing campaigns with automated bidding strategies. An optimal bid is calculated differently for each viewer by the real-time bidding.
What does “Clever AdWords” do for you?
“Clever AdWords” creates remarketing campaigns for your store. The e-commerce stores of our clients have a cookie that is implemented to each visitor. Those visitors are added to a remarketing list and once the list reaches 100 visitors the remarketing campaigns start working.
If you want to save money in your first Google Ads campaigns, remember to activate your Google Ads PROMO CODE here.
What does it look like?
For example, a user is visiting the website of Clever ecommerce and then leaves the site. Later on, when the user is visiting an e-commerce blog, the Clever ecommerce banners start appearing.
In the case of an e-commerce, the user might put a product in his cart and leave the site without actually making the purchase. When remarketing campaigns start working, the visitor will start seeing the product he left in his cart displayed in a banner, reminding him to come back to the site and finish his purchase.
Why our company?