Shopping Ads – All You Need to Know about Google Shopping
Shopping campaigns may be Google’s most recognizable ad type out there. Who hasn’t typed in a couple words for a product and then saw little boxes with product images and prices in bold?
From a marketing standpoint Shopping campaigns are a great tactic since they give users detailed information regarding your product – as they include a picture, users are more likely to click on your ad. Additionally, it must be said that Shopping ads allow you to show up next to products that are available on Amazon. And yes, you do stand a chance if your Shopping campaigns are set up the right way.
Creating a Shopping is quite simple. You will need:
- Clean, precise wording for your product’s description
- Crisp photos with a white background (this is the standard look across Shopping ads)
- A positive attitude for good measure
How to set up a Google Shopping ads campaign per Google Support:
- Sign in to your Google Ads account.
- In the menu on the left, select Campaigns.
- Click the “+” symbol and select “New campaign”.
- Select “Shopping” as your campaign type.
If you don’t feel up to the challenge, Clever ecommerce can help you out by making the Shopping campaigns for you if your products are available on BigCommerce, PrestaShop, Shopify, or WooCommerce. You can learn more here.
Why you should use Google Shopping from a marketing standpoint:
It’s extremely visual.
The reason why we would like to point this out is because Google Shopping ads are actually the ones located at the very top of the search results on Google (they sit just above paid Text ads).
It’s not just visual in the sense that potential customers see them right at the top of a Google search results page, but they actually show an image of your product.
Smart Shopping ads are here.
Smart Shopping ads are here and here to stay. This type of ad allows your products to be displayed across the entire Google network – including YouTube.
This specific type of ad can help you generate traffic to your online storefront and to your physical retail location if you have one. On top of that, Google actually can figure out which of your products are performing the best and you’ll get competitive insight as to how you can shake up your campaign for even more sales.
Shopify and WooCommerce integrations/partnerships
Your inventory can be seamlessly linked to your Google Ads account if you have a Shopify or WooCommerce store. If you don’t want to deal with the hassle, Clever ecommerce’s software can create Google Ads for you.
Learn more about Clever ecommerce and Shopify here.
Learn more about Clever ecommerce and WooCommerce here.
What you need to know about cost
Like any other type of Google ad, Shopping ads are part of the ad auction.
How can you bid on your Shopping ads? There are two simple ways.
Product Shopping ads are billed as CPC, or in other words, cost-per-click. What does this necessarily mean? Essentially, you pay each time a customer clicks on your ad which redirects him or her to the landing page you want customers to view after clicking on your Shopping ad.
The other way of paying for your Shopping ads is CPE (cost-per-engagement) bidding. Basically, you tell Google what you’re willing to pay per engagement. Keep in mind that some big changes are coming to this kind of ad on April 1, 2021. You can learn more about the changes here.
Currently Shopping ads are available in 40 countries and Clever ecommerce can make the process of getting a campaign working even easier with its advanced software. Feel free to reach out to us with any additional questions you may have.