Successful Shopify Blog: Tips and Tricks
If you are an ecommerce / website owner, you will probably know how hard it can be ranking for the keywords that are relevant for us. If you and your competitor are selling the same things, how can Google decide which pages will be shown in the first page? How to do a proper Shopify Blog Strategy?
The answer is simple: the more useful you are for the users, the higher you will rank. Google has been changing and improving his algorithm to make sure you don’t just spam the keywords on your website and rank for the keywords. What Google really wants is you offering interesting and useful content to the user that has searched for a certain keyword.
That’s why having an active blog is essential if you want to have a successful SEO strategy for your page.
Shopify Blog: How to get the most out of it.
Creating a successful blog is a work that requires a lot of time and constancy, but the benefits that it can bring you are surely worth all the efforts. Let me show you some of the tips and tricks that you know and learn in order to get the most out of your blog.
Make a good keyword research
Start by doing a keyword research based on the topic of your ecommerce / website. If you are selling pet accessories, you will be writing about domestic animals and not about wild animals because the readers won’t be that much qualified for your store.
Find topics to write about
Once we have done the keyword research, we should try to find the best topics to write about based on those keywords. A really good way to do this is to search for the FAQ (Frequently Asked Questions) related to your website or the products you are selling. A good way to discover these FAQs is to use an online free tool called Answer the public. By entering the keyword we want to write about, it will show us what people are asking:
Look for the trends
Check at Google Trends the new trends for the keywords of your website. If you discover a new trend incoming, quickly write about it because you will rank pretty well because there are not many websites writing about it.
Talk about problems that you have faced and how you solved it
Sharing personal problems (always related with the topic of your store) and how you solved it can help you build a quality post for your blog.
Always try to add value to the reader with each post
We definitely recommend you not to fill your blog with “soulless” posts. This will make the bounce rate of your page go higher and can negatively affect the SEO of your page.
Write the posts so that even a kid can understand what you are talking about
Avoid using excessive technicalities in your posts. Let’s face it, technicalities are awesome and can give your posts more authority. But when you overuse them, it can make the average reader feel that this post is not for him because it is too difficult to understand.
Make the reader feel close to you
When writing your posts, don’t forget to open your heart and write what you really think. Don’t write things that you are not comfortable with.
Make a lot of guest postings!
Guest postings are definitely one of the best strategies to make your ecommerce / website grow by reaching new audiences. Be sure to post a link to your website in every guest posting that you are doing (if it is do follow much better!). It will also help you with your backlink strategy.
Increase the customer loyalty with the creation of a newsletter
This is one of the key actions that you should be doing. Give your readers the option to subscribe to your newsletter so that you can send them an email every time a new content is available. This will allow you to have a lot of returning visitors. One of the main benefits of the newsletter is that you can still have visitors even when you fall down in the Google SERPs (Search Engine Result Pages).
Did you find this information useful? Don’t forget to check our other marketing tips and tricks!