seasonal marketing

Kick off your Seasonal Marketing campaigns

Carnival is approaching and now is the time to kick off your Seasonal Marketing campaigns for it so… Check these marketing ideas! 

Carnival is a time for people to let loose and indulge before making a sacrifice for Lent.

This is a perfect time to let consumers know that your products or services are the perfect things to indulge in with a special Carnival campaign.

So, what is Seasonal Marketing and why is it so important?

Seasonal Marketing is about capitalizing on holidays or events that are relevant to your store and customers at a time.

Its used to let consumers know you can provide them with a certain product or service during a time frame when they need it most.

Seasonal marketing campaigns are important when it comes to modifying your advertisements in order to associate your products with the upcoming holiday consumers are celebrating.

Staying up to date is very important when trying to make the most of your advertising campaigns and generate sales.

Read here about Understanding Ecommerce Seasonality and Identifying Niche Based Seasonal Events.

Don’t know where to start? Don’t worry! Clever ecommerce has some ideas to help your ecommerce succeed during Carnival!

Use Landing Pages

If you believe that your store offers products consumers would be especially interested in during Carnival, use a landing page to direct your customers to those items!

The internet is a large place that offers a lot of things. Consumers can easily get lost and overwhelmed, so make it simple for customers to find the products they need from your store.

Use banners and display ads that link to a landing page that has seasonal items pertaining to Carnival. Name it “Carnival Essentials” or “Shop Everything You Need for Carnival” to make it specific for the holiday your customers are shopping for.

Update the collections in your advertisements

It is important to advertise collections that are particularly relevant to the seasonal campaigns you’re running. Throughout the year, you might be advertising collections that customers can use all year long.

However, during Carnival, advertise the collections that customers will like during this special occasion. These can be collections such as costumes, decorations or party essentials.

Use your Marketing ideas to make your collections stick out by customizing your ads for the Carnival season!

Offer creative things customers can do with your products

If your products don’t exactly relate to Carnival, no worries! There are always creative ways to associate your business with the holiday.

Show customers ways they can fit your products into their celebrations. For example, if your store specializes in items for the kitchen, provide a recipe for a fun drink to make in glasses you sell, give instructions on how to make a colorful centerpiece to compliment one of your tables, create recipes for meals to make on a on a kitchen appliance you want to promote, the possibilities are endless!

Use Promotion Extensions

Promotion extensions are a great compliment to seasonal marketing because consumers are usually more inclined to buy things around important times of the year, so why not make your store even more enticing with a promotion!

Using promotion extensions are a great way to increase your sales. They make your sales promotions stand out to consumers who are looking for deals for feeling a little less guilty about their indulgences.

Adding these to your Seasonal Marketing campaigns is free of charge. All you have to pay for is the clicks they will bring in, which leads us to our next point…

Increase your daily spend to optimize your seasonal marketing ideas

While Google will adjust your daily spend on days with higher traffic, to ensure that your ads are getting the maximum amount of views, you should increase your daily budget.

Holidays give consumers the perfect excuse to make purchases, so why not take the opportunity to increase your daily spend and maximize your ROI.

Carnival is the perfect time to increase your daily budget so more customers can see your ads before they give up shopping for Lent!

Track how well your campaigns are doing

It’s crucial to stay on top of how your advertisements are doing in order to modify them for the future.

This is especially important to do for seasonal marketing because you have a short amount of time to get it right! Look back at analytics from past campaigns.

See what worked and what didn’t so that you can make the most out of your ads for Carnival. If you see spikes in sales or increases in clicks at a certain time, see what you were doing then and try to modify it for this upcoming holiday!

Now that you have these tips and ideas in mind, it’s time to take your Google Ads to the next level!

Be sure to stay up to date with upcoming holidays and special events with our retail calendar!

Maybe you can modify the ideas mentioned above for different holidays to generate more traffic and increase your conversions.

There’s no better way to celebrate Carnival than with great ads that will help increase your sales!

angeliki zeaki


Angeliki Zeaki is a product manager for our Slack and Microsoft Teams integrations. During her free time she enjoys making pottery, tasting exotic cheeses and wine, and can't go too long without spending time at a beach ❤️ #slack #microsoftteams #ecommerce #cleverads

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