How to Create Conversion & Remarketing Ads With Tags
How do you get the most out of your Google Ads with tags? In order to help Google Ads to be able to keep track of the products that are visited or how much certain products have been purchased through ads, it is necessary to insert a series of labels on your website.
The different types of tags
You first need to connect your Google Ads account with the website so that Google Ads can know that a conversion has been made. This way it’s easy to check the performance that a campaign is having with precision.
This tag records when a user or customer clicks on an ad to enter the website. Once within the web they can perform an action (as in the case of an ecommerce, it can be a purchase), so a conversion assigned to the specific campaign of that ad would be performed. This makes it so there is more information to evaluate the performance of certain ads by checking which one has been able to sell more or less.
This tag has the function of following a user who has already visited your website or a specific product, and is able to show an ad related to what they have visited.
In order to generate ads that capture potential buyers who have already visited a product, it is necessary to add this label. This tag is a block of code that adds visitors of a website to remarketing lists, which can then be used for targeted ads.
To re-attract these potential customers, you can use Remarketing campaigns or even smart Shopping campaigns that also use this information.
Google Tag Manager
This is a tool that simplifies the management of your website’s tags in an easy and fast way. It allows not only to add tags, but also to implement analytical and tag configurations from a simple and secure interface.
Once everything is configured you will be able to create tags. A section will appear in which you can add a new tag or you can enter the tags section to create them. There is an extensive list of labels to choose from, including the ones previously mentioned.
You can configure which tags you want to run on certain pages of your website, depending on the strategy you want to follow. For example, if you only want to track the products that are visited, it would only be necessary to enable a tag for the product pages.
To finish configuring the Remarketing and Conversion tags, you need to fill in fields such as conversion ID and conversion label, which can be found in Google Ads.
The ID necessary for a Remarketing tag can be found in Audience Manager:
<Audience sources <Google Ads Tag Details <Tag Setup and conversion tag in Conversions <Your conversion action <Tag Setup
Once the labels have been configured, they must be published so that they are activated on your website. It is as simple as pressing the submit button and assigning a name and description about the labels to be published. This way, all the tags configured in the workspace will be published and in a few seconds it will be enabled on your website and ready to improve your integration with Google Ads.