halloween advertising

Trick-or-Treat? – Halloween Advertising With Google Ads

It’s Halloween, everyone is entitled to a good scare. Halloween, or All Hallows’ Eve, is the time of year to set aside our vulnerabilities and embrace the ghastly nature of the holiday. Even if you are a bit squeamish, there are so many other good natured aspects to enjoy. In the month of October, your advertising strategy should follow a theme that coincides with the holiday. In doing this, you not only get people excited about your brand, but you are also able to bring out your creative side. No matter your target audience, there is surely an aspect of Halloween that can peak your consumers interest. In this post, we’ll be giving you some ideas on what approach to take when creating your advertising strategy for the coming holiday. We’ll see you on the other side…cheking this Halloween Advertising ideas!

First Approach: Emphasis on the Horror Element of Halloween

If your target audience is of an older age group, a young adult for example, this approach might do you quite well. More and more people are looking for the adrenaline rush they get from watching a horror movie or going through a haunted attraction. You can use your ads to appeal to these people, and at the very least peak interest in others.

How can you do this? One way is to make references to classic horror movies and build your ads around those references. As a massive fan of the horror genre myself, I know I would be excited about any company paying homage to a horror movie. Michael Meyers, Freddy Kreuger, Jason Vorhees, the list goes on and the possibilities are endless. This is also where your creative side comes into play, and finding a way to fit these villains or their movies with your product. With proper credit given to the creators of such horror stories/icons, you can build a steady clientele in the month of October. 

There are many other ways to embrace the horror aspect of Halloween, and it can take a good amount of brainstorming to find something that can fit your ecommerce. It’s best to start your plan of attack now, and be ready to implement it later on. 

Second Approach: Halloween Themes for the Family

This approach to your Halloween advertising strategy is more conducive to a target audience of all ages, especially families. Think of trick-or-treating, pumpkin carving, and corn mazes. These activities are associated with a warm and cozy vibe that reminds us why fall is the best season of all (not opinion, just facts). 

By featuring ads that get people excited about these activities, as well as reminding them of previous memories associated, you may experience a strong turnover rate. Whatever your product may be, there is always a way to fit the holiday of Halloween into it. If you sell clothing for example, you can show pictures of the fall apparel you offer with a background of a pumpkin patch. Something as simple as that can get someone to purchase from you because they want to experience something just like that. Not only that, but in the world of social media, people will be actively looking for an outfit for their Halloween inspired Instagram picture. 

The possibilities are endless for this holiday, and all it takes is a little intuitive thinking to create a truly memorable advertising strategy.

Offers, Deals, & More

There are many other approaches you can do to tackle Halloween, and if you have something already in mind, go for it. Whatever you do end up doing, it’s smart to have a plan that includes additional benefits for your customer. This means offering deals, discounts, packages, or anything else that will help your customer decide whether or not they want to purchase your product.

For example, a discount code that expires the night of Halloween, or including a piece of candy with each order shipped. Keep it relevant to the holiday, and once again be creative in your approach. 

Final Remarks

It’s no secret that Halloween will look different this year, and admittedly it’s a hard pill to swallow. It’s been a long tough year, but the night is darkest just before dawn, and the dawn will eventually come. Remind your customers of better times with your brand, and help them get through the current times.

I hope you were able to get a few ideas for your Halloween marketing strategy, and are ready to take on the month of October in full force. If you’re interested in reading more of our insightful holiday ads tips, go here and more halloween ideas! Thanks for reading!

matt sanders

Matt

Matt worked for us this past summer in an internship position and has since helped us as a freelancer. He’s currently studying Marketing and Sociology at Ohio State University and is graduating in December of this year. He’s an avid moviegoer, so if you ever need a recommendation he’s your guy. Matt also loves trying new food/restaurants, and enjoys fine wine and beer! 🤙 #freelancer #marketing

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