Halloween advertising – Adapt your eCommerce!
In a few weeks we will have celebrate one of the most fun holidays of the year… Beware! Halloween is near! Have you prepared your Halloween advertising? Is your eCommerce ready for trick-or-treating?
This is once again a weird year due to the COVID-19 pandemic; there is a lot of doubt for the immediate future, especially if you are a retailer (online or offline) selling holiday products, occasions when it is very difficult to comply with distancing. However, with vaccines and social awareness, we will gradually reach normality again, and we must hope that soon we will be able to celebrate our events with total peace of mind, but do not be discouraged!
We have been living with the virus for more than a year and a half, so we already know that we simply have to change our marketing and Halloween advertising strategy and the way we communicate what we sell, adapting it to the new normality, and, with that, the first thing we have to do is to adapt our eCommerce.
Keys to increase sales on Halloween 2021
Increase traffic to our website
If we want to sell any kind of product, what we need is to bring traffic to our website… How do we do it?
Blog and quality content
Attracting the attention of users is essential and we can achieve this by offering them useful and interesting content. For this, a blog will be essential; in it we will publish brand content and we can talk about things like “alternative celebrations for Halloween 2021” or “how to celebrate Halloween safely”, for example.
Another option is tutorials, DIYs (Halloween makeup, for example), how to decorate the house… You have a lot of options! In short, the idea is to provide information on how to prepare for October 31 following the health recommendations and without endangering anyone’s health.
Survey your users, get them involved
Personalized questionnaires will make the user feel important and involved with your brand. However, in exchange for filling it out, we have to offer them something… How about a discount for the purchase of Halloween products?
Games are always a safe bet to keep users on your website. How about a Halloween “Where’s Wally”? Whoever finds the pumpkins hidden in your landing pages… gets a free gift! Loyalty at its best.
Communication in times of Coronavirus
The hard part comes next: how to communicate these ideas, how to make the greatest impact on our target audience? The way we say things in advertising directly influences the purchase decision.
Our tone should always be empathetic and close to the public, and even more so if we take into account the difficult times we have gone through due to the COVID-19 pandemic.
Also this year it will be more difficult for people to buy costumes as crowds are still a sensitive issue. So, if this is your sector, offer something extra.
Tools that can be used for a good communication strategy
Updated Social Networks + Halloween sweepstakes
Study your target audience and learn their average age and tastes, because not all social networks work the same and do not have the same target. With this analysis you will be able to offer your users’ content through networks that adapt to what they like.
But be careful! Just posting will not increase engagement, you have to interact with users, be attentive to your community, and offer something different and special if you want to get attention and participation from your community. How about a sweepstakes on Facebook or Instagram – or a Tik Tok challenge?
Halloween advertising: invest in Google Ads
Currently, one of the fastest ways to reach our target is Google Ads. You can segment your ads to reach users who are really interested in what you offer with an optimized budget and achieving the best conversion results.
For example, if someone has made a search for “Halloween costumes”, our ad will appear to that person who has already shown interest in our product. In this way, our investment is optimized, since we are focusing on an audience that we know is a potential buyer.
Investing in Google Ads in times of key events, known as seasonalities, usually gives very good results – these are periods of compulsive purchases and these campaigns help us to position ourselves over our competitors, increasing our visibility in the most famous search engine in the world.