The Best 14 Tips for Your 4th of July Marketing
America is the land of opportunity and you know what they say, when opportunity knocks at your door… Don’t let it pass! Independence Day or 4th of July is a national holiday in the USA that can increase your business sales (physical and/or online) if you implement the right marketing ideas. Do you have your 4th of July marketing strategy ready for this year?
Write down these marketing ideas/tips for this special date marked by all Americans on the calendar.
Tip 1 – Show your Pride
Nothing attracts more attention than a good showcase and in the case of online businesses… A good landing page! For this date, prepare something patriotic with the colors of the flag, banners of Uncle Sam or the Statue of Liberty in the background… So that your website is an obligatory stop for users – even if it’s just to admire your “window.” A creative idea? Show in carousel first the products you have with the colors of the American flag.
Tip 2 – Offer Special Discounts
A key date is always a good time for a discount, promo, a voucher, or FREE/reduced shipping costs… Celebrate with something for this special day! For example, to make the deal even more interactive on the 4th of July, offer exclusive discounts to customers wearing the patriotic colors, or set up special discounts for veterans or active military members.. Think of all the options! A simple gift flag with every order can boost your sales.
Tip 3 – Use your Social Media Profiles
Personalize your profiles in social media networks, create a quiz or contest, try to interact with a 4th of July hashtag or even invest in Facebook or Instagram Ads campaigns. These are all very valid ingredients when it comes to boosting sales on a special date on the calendar like this one.
Tip 4 – Invest on Google Ads
Carry out specific marketing campaigns (we recommend that in this case they be Display) for the 4th of July. SEO is very important and you don’t have to stop boosting it all year round, but PPC campaigns are essential on certain days of the year. The 4th of July is one of those days!
Tip 5 – Take your Marketing Ideas to the Street
As an online store owner you will always have that little push (or not) to physically interact with your consumers. Maybe dates like the 4th of July are ideal to go out on the street and hand out free samples or flyers with your website, or even ask if you can participate in a Farmer’s Market and sell some of your star products. “Do you want more? On sale online at YourWebsite.com…”
Tip 6 – Honor Local Heroes
To show your appreciation for the Red, White & Blue and its heroes, honor a local organization or individual who has served the United States by creating a special product or service in their name, or by donating money to a local non-profit organization.
Tip 7 – Write Quality Content
Just like you write a blog post about any other topic, write one about the 4th of July creating what is known as “evergreen content”, that is, about key dates like those marked on everyone’s summer calendar that you can reuse and update every year on the same dates. Usually the most widespread anecdotes on the 4th of July are stories with feeling that don’t try to sell anything, so… How about telling a story about a veteran you know or something that exemplifies your American pride?
Tip 8 – Give a Special Touch to your Usual Marketing Tools
On important dates such as this or others like Gay Pride or Women’s Day, remember to update your usual marketing channels such as social media profiles (profile image and cover page adapted to the date in question, for example), your newsletter (with a custom design for the date) your email campaigns (the same idea)… etc. Make sure your message is compelling so that the idea of visiting your store on the 4th of July is irresistible and too good to pass up.
Tip 9 – Create a List of Selected Items/Products
Prepare a list of your favorite 4th of July items or services that offer your customers value during this date: grills, camping equipment… etc.
Tip 10 – Highlight Festive / Patriotic Products
Of course if you sell things related to the holidays (e.g. bottle rockets or fireworks) or anything else related to Independence Day (e.g. clothes with the American flag), this is your time to shine! You don’t have to limit yourself to this if you don’t offer festive products: think of any item with the patriotic colors, decorative items, to be used outdoors, outdoors and… Make a good campaign with all this in Google Ads!
Tip 11 – Organize a Contest
As we said in a previous tip, you can organize a specific contest for this date and as a prize give away one of your star products. Be sure to include the option to “share” or “repost” as part of the contest rules!
Tip 12 – Report on the Local Fireworks
Create a guide detailing where to view local fireworks. This can be a great way to attract new customers to your newsletter or website. You could also add to this guide a coupon for your customers to visit your website for last minute services during the 4th of July.
Tip 13 – Create a Tutorial (video)
Another great marketing idea – not only for the 4th of July – is to create an instructional video related to your business. Make sure you provide your customers with value and quality and you will teach them how to do part of what you do every day in your business. Online businesses are big unknown! Just because you teach them or connect with them this way, doesn’t mean they stop using your services. It creates brand loyalty.
Tip 14 – Highlight the Products “Made in U.S.A”
If your products are made in the U.S.A., the 4th of July is a great opportunity to make it known. Creating or selling domestic products are great ways to make your business sustainable and show that your production procedures are fair and ethical.
These 14 tips is what you need to have a 4th of July marketing strategy that stands out from the rest. But be careful! Don’t spend all your resources at once! Keep in mind that the summer “just started” and you will to budget accordingly – and of course, don’t forget other tricks for this season’s campaigns.