An introduction to AdWords for beginners
AdWords campaign types
Welcome to our Introduction to Adwords! When you start setting up your campaigns on AdWords, you will have to choose a campaign type and decide your campaigns goals. The type of campaign that you choose will determine where your potential client will see your ads; (on search results, on a banner, on YouTube etc). Whereas the campaign goal you set should be based on the action that you would like your audience to take (click on your ad, leave their email, visit your store etc).
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What to measure?
If your main objective is to bring traffic to your store, then these are the main things you should measure:
Choosing a marketing objective
Starting with your campaign you will need to select your marketing objective.
Deciding your AdWords budget
Figuring out how much to spend on your AdWords campaign can be challenging, we will agree on that. Make sure you devote some time on planning your strategy well. Read here for figuring out your starting budget on AdWords.
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