conversion rate

How to increase your conversion rate


Tips for increasing the Conversion Rate of your online store

“I’m improving my SEO, I’m investing in SEM, my prices and shipping are good enough… Everything seems alright, but I’m still not getting many sales. What is going on?!”


This is a really common question among ecommerce owners. The main problem is that many of them pay too much attention to SEO and SEM and usually neglect the importance of the navigation experiencePaying to send traffic to your website is only part of the process, it’s what happens once they get there that matters. In this post, we will show you some tips on how to improve your store and eventually increase your conversion rate.

How can you increase your conversion rate?

✓ Increase your CR: improve your product images

Make sure that the product images you display are high-quality and not blurry. Customers will place more trust in a website that has quality and optimized images, which increases the chances of conversion! Pixc is the easiest way to get your product images edited – without additional resources.

✓  Start a blog and keep it updated

Writing blogs is a good way to drive organic traffic to your store. Also, if you write specific content related to the product you are selling, your store will look much more professional. If you really work on it, you can even create an online community that will help you share your content and spread the word about your site and products.

✓ Create an “About us” section

Use it to talk about the “mission-vision” of your company (when and why). You can explain the motivation to open your store and even add a picture. They’ll empathize with you and feel closer to you, which is great for engagement!

✓ Add “Shipping Information”

Explain in detail the shipping costs of your products, shipping time to each country, and what to do in case of returning an item. People will feel more secure if they know it’s easy to return the products and get their money back.

✓ Add store social media links

Add icons with links to your social media accounts. Remember to configure it so the links open in a new tab so that the customers won’t leave your store when they click on them. Social media is a really good way of building social trust. If potential customers see that other people had good experiences with your products, they’ll be more willing to make a purchase.

✓ Personalized and relevant product descriptions

Don’t copy-paste the same product description for all your products. Take your time and write unique product descriptions for each one of them. This will make your store look much more trustworthy! Also remember to talk about the benefits your products have for them, and not only about the functionalities. A blanket can be made from cotton by Indian artisans, but what the customer really wants to know is if it will keep them warm.

✓ Add a “Contact us” section

…and make it visible! Customers will want to know this in case they have a problem so they’ll be able to easily reach you for help. You’ll generate trust and will also get to talk to your customers and gather some feedback. Their suggestions can help you improve!

✓ Add links to your site in the footer

Add links to other sections of your shop. This way your customers can still navigate through your shop once they get there instead of having to scroll up to the menu. Make the process as comfortable and smooth for them as you can.

As you can tell by now, your main goal should be to make your shop look professional and trustworthy. This is the best way to increase your sales and take your shop to the next level!

For more useful information, read about the 10 most effective strategies to sell online.

If you want to save money in your first Google Ads campaigns, remember to activate your Google Ads PROMO CODE here. 



Hao Xu

Digital marketing and Xiaomi lover, Hao-Xu is constantly looking for new products to fill his house with. He’s a product manager and ecommerce platform expert for us at Clever 🤙 #ecommerce #shopify #prestashop #bigcommerce #woocommerce

  1. Thanks for sharing such an amazing article. It is really very helpful for my business needs. I really like how you were straight to the point with great information on the importance of every strategy.


Leave a comment

Your email address will not be published. Required fields are marked *

Get our Free 

Retail Calendar

The key marketing dates you need to know about for 2020