Why you should be on Google Shopping
Google Shopping ads can help you grow your online business
If you are an online store owner, you should definitely consider including Google Shopping in your marketing strategies. And we have a lot of reason to believe so.
Google Shopping has some significant differences compared to normal text ads of AdWords campaigns. Shopping campaigns utilize pictures to promote your products and show them to those who are searching for them on Google.
Let’s try to put all the benefits of Google Shopping ads in a concise list:
#1 Increase your ROI
By using Shopping ads, you can improve your CTR and decrease your CPC. Which ultimately means that you are improving your return on investment (check out these other ways to increase the ROI of your AdWords campaigns). A higher ROI means you can enjoy greater success and financial returns on your business. As a result, you can generate more sales by spending less 😉
#2 Better qualified traffic
By the time that people click on your ad, they have already collected enough useful information about your product. They know how your product looks by the picture and they are also aware if it’s in their budget by checking its price.
For that reason, people who are going to click on your Shopping ads have a way stronger intent to buy.
#3 Broader reach
With Shopping ads, you can benefit from reaching more potential consumers. Variable products of your collections might appear only in a single query. Google Shopping allows you to increase awareness of all the related products you are offering.
#4 Stand out among competition
Your ads will appear when people are looking specifically for your products with a strong intention to buy. With attractive pictures and useful information, you can attract the right audience and stand out among your competition. Those who chose wrongly to not create shopping ads!
#5 Simpler to manage
Forget about the time-consuming keyword process! Google will decide when to show your products based on your product data feed. For getting better results you can manipulate your data with your product title, description and category.
★ If you own an ecommerce on Shopify, you can use one of the available apps on the marketplace to upload your products on the merchant center. An app like this, is “Google Shopping Feed” developed by Simprosys Media. For even more benefits, you can install “Clever AdWords”. This app will facilitate the process of uploading your products on the merchant center.