Google Shopping Prestashop: Integration, Use & Advantages
Do you have an online store and you are still wondering how to get more traffic and conversions? There are many channels that you can use to achieve the objective such as Google Ads, Facebook Ads, Instagram Ads…
In this post we are going to talk about one of the best channels to achieve more traffic and conversions, which is Google Shopping.
One of the main reasons why we highly recommend you using Google Shopping is because of the capacity of bringing high quality traffic and high conversions rate to your online store. There are a lot of studies that have confirmed that Google Shopping has an average of 30% higher conversion rate compared to normal text ads.
Google Shopping ads can also reach users across all the devices and this is good because mobile shopping is rising in importance year after year.
Google Shopping ads can be easily managed just like normal text ads, you can choose how much you want to invest, define the budget you want to invest and you are good to go! You won’t even have to do a keyword research because Google Shopping campaigns are based on product level and not for keywords.
Google Shopping ads have a much more appealing design compared with normal text ads, there is a picture of the product, the price of the product and the URL of the website selling that product. All these information are shown together makes the ads performance much better than normal text ads!
How to Start Using Google Shopping Campaigns
Are you ready to create your first Google Shopping campaigns? Let’s see how to do it easily!
Create a Google Merchant Center Account
you will be uploading your products information (description, pictures…) to your Google Merchant Center account.
Improve the Creativities & Pictures of your Products
Make them attractive for the customers! For example, you should be posting products pictures with a white background so that it looks much more professional.
Create your Product Data Feed
This will be used by Google to know everything about your products and learn when to display your products when someone is searching in Google. These are the fields that you will be filling:
- Id: SKU identifier of your product
- Title: the title of your product
- Description: your product’s description, we highly recommend you to write an accurate description of the product you are selling.
- Link: the URL of the product that you are selling.
- Image link: the product’s image URL.
- Availability: is your product in stock?
- Price: what’s the price of your product?
- Google product category: select the category where your product belongs.
- Brand: select the brand of your product.
Link your Google Ads Account
Link your Google Merchant Center account with your Google Ads account.
Create a Google Shopping Campaign
Once you have linked your Google Ads account to your Google Merchant Center account, you will be able to create a Google Shopping campaign. Just click on the “+” button and click on “Create Google Shopping campaign”
Set the Bidding of your Google Shopping Campaigns
Tell Google how much are you willing to pay for each click that you get.
How Can we Help you with this?
Even if these steps are not that hard to complete, it can take you a lot of time if you have a bunch of products that you want to advertise on the Google Shopping network. There is when Clever Ecommerce enters the scene to help you. You can skill all the previous steps by downloading our module “Ads on Google”, we will take care of everything for you!
As you can see, there are a lot of reasons why you should be running Google Ads campaigns for your online store. If you are wondering how to get more traffic and sales to your online store, don’t hesitate more and start your Google Shopping campaigns as soon as possible!
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