app google reporting

Google Ads Reports: Free, Easy, & Automatic… How?

Reporting can be very frustrating and getting key metrics fast is not as easy as it looks like, but trust me, it is completely necessary if you want to optimize your campaigns. At the end of the day, you want to know your Google Ads performance in order to improve it. As well, keeping track of different platforms like Facebook Ads or Microsoft Ads can take you more time than expected, so that is why we came up with this amazing free app: Clever Ads.

How is this app going to help you with Google Ads metrics and performance? Easy! You will be getting main metrics in a Google Ads report on your phone with three different tabs. Let’s check out a quick overview:

Sign in

Sign in with your different platforms to get the same reports for each and a full comparison. Available for Google Ads, Facebook Ads and Microsoft Ads. Sign in with all of them for a full comparison and a 360° view of your campaigns. Or just one or two of them, the ones you use and need to fully control.

reporting app

General

The first tab will show you a general overview of your overall performance. You will view performance of all platforms and a quick view of each one. In this case, we are viewing the last seven days (you will be able to select a time frame as well). You will be seeing Income and Spend in $, with the percentage increase and a graph. You will also be able to view CPA and Conversions in this section. Everything design for a clear understanding and a clear comparison between platforms.

metrics app

Insights & Campaigns

With the insights view, dive into each platform to view higher details. Check if your campaigns are paused or running and how their activity is performing. Jump from one to another and discover your strengths and weaknesses. 

In the campaign side, view in close detail your different ad groups, which ones are paused and other metrics like clicks and impressions.

You will be able to have a clear understanding on which campaigns are performing better and which platforms are bringing you more conversions or quality traffic. Our input is to A/B test different campaigns and ads. Then, let them run for some time, let’s say two weeks or a month, and apply changes for what better works for you.

If you are not sure how to improve campaigns do not panic. Pay attention to the next section.

Alerts 

In this section you will get personalize feed on how your campaigns are performing. You will have KPI based on your campaigns. For example, if your account has improved performance due to a reduction in its CPA, Clever Ads will show it up,  and it will show you that percentage. 

Where can I get Clever Ads?

Now that we have explained the how, let’s get into de where! Clever Ads is available for Google Play and iOS for FREE! 

If you are not sure on what can Clever Ads do for you, take a quick view of the different benefits and features with this quick recap:

Benefits

Save time!

View your different campaigns in the same place, no more jumping from to another platform.

Quick view when you are traveling, in a conference, in a hurry or just because is easier in your phone or tablet.

Features

  • General overview of your business performance.
  • In detail Facebook Ads, Microsoft Ads and Google Ads reports.
  • A funnel comparison.
  • Personalize tips to improve your campaigns.
  • Advanced reports and metrics.

And if what you need is learn more about stats and ecommerce… read this post about 3 metrics all ecommerce sellers must track to succed and… Boost your sales!

victor moinguela

Victor

Víctor is one of our product managers and much more! He enjoys soccer, the beach and he would love to become a better surfer. With Victor, you will be reading about digital marketing, sales and customer success. 🤙 #apps #marketing #digitalmarketing #customersuccess

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