Google Ads Automation Software – Boost your Campaigns Automatic & Free
In the last year, there has been a change in the digital behavior of the consumer, and this means that digital behavior has accelerated by leaps and bounds. This is why different businesses and retailers must adapt to this change and take advantage of the opportunity. A simple and effective way to take advantage of this opportunity is to develop Google Ads campaigns. The problem that we often have when we talk about these Google Ads campaigns is that sometimes we have neither the time nor the necessary training to carry them out. But what if I told you that there is an option that will allow you to have Google Ads campaigns without taking up any time, so you can focus on the growth and development of your business’, and that will not require any knowledge to create these campaigns. In this post we will talk about the best Google Ads Automation Software for your business.
If you want to know a little more about this tool, just keep reading. I am sure you will love it.
Google Ads Automation Software
The tool I am here to talk about is the innovative and powerful PPC software developed by Clever ecommerce.
This software uses machine learning and big data for the optimization and full automation of Google Ads campaigns.
You can find it easily, it is integrated in your ecommerce platforms, available in Shopify, Prestashop, Woocommerce and Bigcommerce.
The installation process is very fast, you will only have to follow 5 steps that will take you very few minutes, later I will talk in detail about these 5 steps.
And above all, it is really cheap and it will allow you to forget about agency fees, since with the basic plan you can get campaigns completely free of charge.
Sounds good, doesn’t it? So let’s see what these 5 steps of the installation process are like.
5 steps: easy and fast installation
As I already mentioned, it is a quick and easy process that will not take more than a few minutes, so let’s see them!
Link your store
Although it seems quite obvious, but it never hurts to remember, to carry out these campaigns you need to have a Google Ads account, if you do not have one do not worry, the Clever ecommerce team can help you create an account.
Once we have our Google Ads account, the first step to follow is to link your Google Ads account giving Clever ecommerce access to create and upload your campaigns.
Select your target products
In the next step, all you have to do is select the products or collections you want to promote with your campaigns. You can select all of your products or if you prefer, you can select a star product or collection that you have or those products that you would like your campaigns to focus on.
Sometimes, when you have several similar products within the same collection, I recommend creating ads that target the collection and not the specific product. This way, when the customer clicks on your ad, he will have more variety to choose from than if this ad directs him directly to a product that doesn’t quite meet his characteristics.
Describe your store
This is one of the most important steps, since you will have to talk a little bit about your business and what it offers.
You must be very sure to explain what makes your store unique and different from the rest and keep in mind that the more information you provide, the more complete your ads will be.
This step is also very important and is closely linked to the previous step, because this is where they will use the information you have provided.
I say that it is a very important step, because this is going to be the visible face of your business, it will be what the customer sees before entering your online store, so the more complete and higher quality information you offer, the greater the chance that the customer will click on your ad when he sees it.
We must be as clear and concise as possible, without forgetting to always give a creative touch that makes the difference with our competitors.
Good headlines and descriptions can help us to capture the attention of our consumers, making the difference.
Let’s get your campaigns up and running
Once we have finalized the structure of our ads in the previous step, our campaigns are ready to launch, start running and attract qualified traffic to your online store.
And last but not least
Once we have finished this installation process, we can now talk about the functionalities you will have access to with this software:
Keywords will be generated automatically based on your products and collections, you can modify these keywords whenever you want, adding or removing the ones you want.
I do not usually recommend choosing very generic keywords, as these can spend a large part of the budget because they have a large search volume, but the traffic they generate may not be too qualified.
Search Google Ads
Appearing in the first results when a customer searches for a product on the Internet is essential, since the user usually chooses among the first options that appear in the search engine.
So using these campaigns will help us to target potential customers when they search for the relevant keywords we have selected.
Display Google Ads
These campaigns will allow you to reach potential customers through images when they are visiting their favorite websites.
When they create your campaigns they will also create a series of banners for you, all fully automated.
Gmail Ads campaigns will help you connect with your customers in a much more personalized way by appearing at the top of their inbox.
It is a very effective way to keep in touch with our customers, so that they are up to date with all our news.
Google Remarketing Ads
Remarketing actions will be essential and very beneficial for the performance of our campaigns, as it will allow us to reconnect with users who had previously visited our online store.
This will play a fundamental role in situations where the customer’s purchase process is somewhat complex.
This can be the case of stores that sell household appliances, where the customer’s buying process is somewhat complex and long, as they will search intensively until they finally decide in which store to buy it. This is where our remarketing campaign can play a crucial role.
Google Shopping Ads
In my opinion this is one of the best campaigns that we can create in Google Ads, as these campaigns usually have very good performance and have a great conversion rate.
All you have to do is upload your products to your Google Merchant Center, once they are uploaded, Clever ecommerce will carry out your Smart Shopping campaign.
They can also create and optimize your Google Shopping Feed for you.
I hope all this information has helped you to know a little better the PPC software offered by Clever ecommerce.
If you have any other doubts or questions about this, please do not hesitate to contact me. I will be glad to help you.