What are the Expected Gift Purchases for this Dad’s Day 2019?
If you have an ecommerce you should know the importance of key holidays, special days and the big impact they have on sales. Father’s Day is around the corner and you should get ready!
If you are still not convinced on how important Father’s day is, we want to provide you with the following data from the NRF big survey.
To get started, 2019 is going to be the highest consumer Father’s Day spending yet.
Check out this cool infographic! 😉
Father’s Day history
The true origin of Father’s Day arises on June 19, 1909 in the United States. A woman named Sonora Smart Dodd wanted to honor her father, Henry Jackson Smart. This veteran of the civil war became a widower when his wife (the mother of Sonora Smart Dodd) died in the birth of his sixth child. It was on a rural farm in the state of Washington that Henry Jackson took care of the education of six children. Sonora Smart realized that her father was an example to follow and proposed the date of her father’s birth, June 19, to celebrate Father’s Day.
Do you want more seasonal marketing tips? You might want to check out 5 holiday ecommerce marketing campaigns you need to do in 2019.
You can use the ultimate retail calendar we have created for you as a useful tool to run fun promotions and connect with your audience. If your business’ sector is either Jewelry or Luxury then you might find this special made infographic quite useful.
Here you have the National Retail Federation web, there you can find a lot of interesting data abour the ecommerce world.