Ecommerce Digital Marketing Strategies Guide
Do you have an ecommerce business but are new to the marketing world? Read this to learn about some ecommerce digital marketing strategies to boost your site, blog and social media channels!
So you finally decided to launch your own business and put your ecommerce online. Do you find yourself needing extra help with your digital marketing strategy? Do you find yourself stuck on thinking of ways to attract customers to your store? In this post, our main goal is to answer these questions and then some.
Ecommerce Digital Marketing Best Practices
Know your audience
When you work with social media or ppc campaigns (ie. Facebook, Instagram, Google Ads), you are offered a wide range of options when it comes to segmentation. Which means it’s very important for you to know who your audience is, in order to avoid spending your marketing budget on ads shown to people who are not interested in what you are selling. If you want every dollar you spend to really count, dedicate some time to better define your customer before you start advertising on digital platforms.
What are Google Shopping ads? The perfect way to drive relevant traffic to your store! If you are already advertising on Google Ads, please do not neglect Shopping! It’s the perfect location for your ads to be placed right when the customer is searching for your products. It’s essential to showcase your products’ pictures, description and price. It’s important for you to be there!
And don’t forget to retarget!
Use remarketing display ads in order to bring back the visitors that landed on your product pages and then left without converting. This marketing strategy tends to be quite effective for ecommerce owners as it reminds the customers about the products that they were thinking about purchasing. It’s the best way to target those not so impulsive buyers, the ones who need a little more thought and help.
Instagram is the king of social media!
Is there a better way to really connect with your customers than through Instagram? Instagram has managed to be one of the fastest growing social media platforms worldwide. Our suggestion? Dedicate a big part of your time and resources in order to plan your instagram strategy well and build a professional profile. In case you aren’t quite convinced about the importance of this social media platform, take a look at the statistics below. (Source: hootsuite.com)
- 200 million instagram users visit at least one business profile daily
- Instagram’s potential advertising reach is 849.3 million users
- 62% of people say they have become more interested in a brand or product after seeing in stories.
- 130 million Instagram users tap on shopping posts every month
Starting June 12, 2018, Instagram launched shopping on its platform. Which marked a major shift in ecommerce and offered online businesses a very important tool for increasing their revenue. With tagged posts for different product and such, users can see the shopping items and their price. They can click on the link which leads them directly to the product page on your website. So if you don’t want to lose customers, make sure your product catalog is synced with facebook shop, authenticate your instagram business and start tagging your products on your photos!
Grow your newsletter list
Offer an incentive to visitors if they subscribe to your email list. You should know that email is definitely not dead! This digital marketing channel will help you increase your ROI. It’s smart to plan an email marketing strategy ahead in order to announce special promotions, noteworthy products, contests, etc. Measure your results in order to know which content drives most interest from your customers and make decisions based on these.
Content is everything!
Including a blog in your ecommerce website is the best way to drive traffic to your site by improving your SEO. After having defined who your customer is, think about the kind of content that would be useful to them and start filling your blog with relevant posts. Read here about tips for having a successful blog on your site.
Trying to make your business grow is not easy. It’s normal that you might find yourself overwhelmed by all the marketing channels available out there and not knowing where to start from. Don’t panic! Follow the ecommerce marketing tips you just read about to plan ahead, measure results, and see what works best for your business!