dynamic remarketing

Benefits of Dynamic Remarketing


Dynamic Remarketing vs Traditional Remarketing

There is a main difference between these 2 types of remarketing campaigns. While traditional remarketing targets your past visitors with static ads, dynamic remarketing goes a step further. It creates ads and show them to past visitors based on their previous interactions with your website.

For instance, imagine that you own a clothing store and someone has been looking at your shoe collection; dynamic remarketing will automatically create a banner with the product they have been observing along with other similar products.




Dynamic remarketing is the best option for optimizing your campaigns and here is why:

  • Higher CTR (Click-Through Rate): while you are showing collections of products that the customer was interested in, you have higher chances of bringing them back to your store.
  • Higher conversion rate: showing personalized ads for each customer increases the conversion rate of your ads.
  • Helps you optimize your marketing budget: dynamic remarketing lets you bring back customers with a higher possibility to convert. Therefore, you can make sure that the clicks are really relevant.
  • Helps you build customer loyalty: when you target a customer with similar products compared to those previously bought from your store, you are keeping your brand in their mind.

It’s quite important to perform remarketing campaigns having previous knowledge and experience. However, you should be careful to not commit mistakes that kill your remarketing campaigns. For that reason, don’t risk your money & let us take care of it!

If you want to take your campaigns to the next level using dynamic remarketing, you can download our app. Let us optimize your campaigns for you!


Hao Xu

Digital marketing and Xiaomi lover, Hao-Xu is constantly looking for new products to fill his house with. He’s a product manager and ecommerce platform expert for us at Clever 🤙 #ecommerce #shopify #prestashop #bigcommerce #woocommerce

  1. By my notice, shopping for technology online may be easily expensive, nonetheless there are some guidelines that you can use to acquire the best bargains. There are often ways to obtain discount deals that could help to make one to come across the best electronic products products at the lowest prices. Interesting blog post.

  2. Probably the best way to go is to have both re-marketing strategy, static and dynamic and set them aside and measure the results. Of course this pretty much depends on company budget.

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