Cyber Monday Marketing Tips
Cyber Monday is around the corner, so make sure you have a good marketing seasonal strategy to make the most out of it! This time around, Cyber Monday falls on November 30, 2020;
Are you (and your business) ready?
Maximize your opportunities to attract customers to your site and generate sales!
Don’t miss the chance to take your ecommerce to the next level on this important date. Here are some things you can do to make sure you get the best results this Cyber Monday!
TOTALLY NECESSARY: Mobile Friendly Site/Ecommerce
Smartphones are the device with the highest penetration rate: 87% of the population use them!
Also, about 50% of Cyber Monday purchases came from mobile devices last year. That’s a lot! It is important to cater to this as it is one of the fastest and easiest ways for consumers to place an order on your site.
You’ll want to have an organized, easy-to-navigate site so that customers can shop with ease and in a timely manner. Having an attractive site is especially key when it comes to smartphone shoppers. When designing your mobile site, keep in mind that things are much smaller on a mobile phone, so pay extra attention to sizing and spacing. The last thing you want is for a customer to get frustrated while navigating your store and leave without purchasing anything.
As if all this were not enough, other reasons why we recommend that you have your online business adapted to mobile technologies are:
- Google penalties
- Improve your shopping experience
- Engagement and Loyalty
Email campaigns: Connect with your Customers!
Customers are not mind readers, they won’t know about what you have to offer unless you tell them! Make sure you send out a Cyber Monday email campaign that lets your customers know about your Cyber Monday sales, special offers, and promotions.
Remember even more so in email marketing, personalization is the key, which is on the rise. Customize your email campaigns to the maximum, taking into account the date indicated (in this case Cyber Monday) and your customer segmentation (for this it is good to have a well optimized and organized database).
Another option you can use is to include an informational newsletter that includes details on your Cyber Monday sales. Plus it wouldn’t hurt to include pictures of popular products or a direct link to your site in the email as well.
Landing Pages: Make them Useful and Creative
Make things as simple as possible for your customers to find your Cyber Monday sales. To start, create landing pages that lead right to the products that customers are looking for. Link them to emails, advertisements, and other pages of your website to allow customers to effortlessly find products and flow through your website.
If you want more info about other special dates on the calendar, here is our Seasonal Sales Playbook, which you can download for free and contains information and tips for all the key dates of this last quarter of the year
This is a good opportunity to get creative and cater to customer needs. Landing pages with product categories such as gifts for mom and dad, gifts for your significant other, the most popular holiday gifts for 2020 Christmas (thinking in the future), or pages dedicated to new products and technology will surely drive customer satisfaction.
Clever secret! By the Black Friday and Cyber Monday period, shoppers have already completed 42% of their holiday shopping.
Cyber Campaigns: Increase your Spend
Cyber Monday is one of the best times to increase your spend for campaigns. Volumes of people shopping for holiday gifts and deals are higher on Cyber Monday more than ever. The more you increase your spend, the more likely it is for potential customers to see your product. Making it so you will have more potential to increase your conversions. Don’t get left in the dust during this special event, make the investment in your spend so you will have a larger payoff when it comes to making sales.
Stand out from your Competitors and other Advertisers
Consumers are stubborn and only have so much attention to give. If you think you’re the only one amping up your cyber campaigns this year, think again! Competition is at its peak during Cyber Monday, so make sure your ads are attractive and attention grabbing.
Use pleasant stimulus factors such as attractive visuals, music, and humor in your ads to make customers feel a sense of familiarity and positivity that allows them to remember your store in the future.
Using something surprising or unexpected is another great way to get customers’ attention. An incongruent stimulus is a great way to make your ad stand out, attract attention, and make a long lasting impression that customers will remember.
Clever Tip: Use prominent sizes, colors, and fonts in your ads!
The possibilities for your Cyber Monday marketing strategies are endless. Get creative, make things as easy as possible for your customers, and make your ads stand out!
- 72% of in-store purchases involve digital research – try to steal their customers this year since many won’t want to go out due to COVID-19.
- Mobile Ads should be a priority for Cyber Monday 2020, so Display Ads are the route to go.
- Many retailers forget to retarget the customers they see during these dates. Retarget them well after the holiday rush.