Cyber Monday Marketing Tips
Cyber Monday is rapidly approaching, so make sure you have a good marketing seasonal strategy to make the most out of it! This time around, Cyber Monday falls on December 2, 2019;
Are you ready?
Maximize your opportunities to attract customers to your site and generate sales! Cyber Monday is one of the fastest growing holidays as technology improves and consumers look for ways to make holiday shopping more convenient.
Don’t miss the chance to take your ecommerce to the next level on this newly important holiday. Here are some things you can do to make sure you get the best results this Cyber Monday!
Make sure your site is mobile friendly.
About 50% of Cyber Monday purchases came from mobile devices last year. That’s a lot! It is important to cater to this as it is one of the fastest and easiest ways for consumers to place an order on your site.
You’ll want to have an organized, easy to navigate site so that customers can shop with ease and in a timely manner. Having an attractive site is especially key when it comes to smartphone shoppers. When designing your mobile site, keep in mind that things are much smaller on a mobile phone, so pay extra attention to sizing and spacing. The last thing you want is for a customer to get frustrated while navigating your store and leave without purchasing anything.
Connect with customers through email campaigns.
Customers are not mind readers, they won’t know about what you have to offer unless you tell them! Make sure you send out a Cyber Monday email campaign that lets your customers know about your Cyber Monday sales, special offers, and promotions.
Include an informational newsletter that includes details on your Cyber Monday sales. Plus it wouldn’t hurt to include pictures of popular products or a direct link to your site in the email as well.
Create useful landing pages.
Make things as simple as possible for your customers to find your Cyber Monday sales. To start, create landing pages that lead right to the products that customers are looking for. Link them to emails, advertisements, and other pages of your website to allow customers to effortlessly find products and flow through your website.
If you want more info about other special dates in the calendar, here is our retail calendar, which you can download now and for free!
This is a good opportunity to get creative and cater to customer needs. Landing pages with product categories such as gifts for mom and dad, gifts for your significant other, the most popular holiday gifts for 2019, or pages dedicated to new products and technology will surely drive customer satisfaction.
Increase spend for your cyber campaigns.
Cyber Monday is one of the best times to increase your spend for campaigns. Volumes of people shopping for holiday gifts and deals are higher during Cyber Monday more than ever. The more you increase your spend, the more likely it is for potential customers to see your product. Making it so you will have more potential to increase your conversions. Don’t get left in the dust during this special event, make the investment in your spend so you will have a larger payoff when it comes to making sales.
Stand out from other advertisers.
Consumers are stubborn and only have so much attention to give. If you think you’re the only one amping up your cyber campaigns this year, think again! Competition is at its peak during Cyber Monday, so make sure your ads are attractive and attention grabbing.
Use pleasant stimulus factors such as attractive visuals, music, and humor in your ads to make customers feel a sense of familiarity and positivity that allows them to remember your store in the future.
Using something surprising or unexpected is another great way to get customers’ attention. An incongruent stimulus is a great way to make your ad stand out, attract attention, and make a long lasting impression that customers will remember.
Lastly, make sure to use prominent sizes, colors, and fonts in your ads. If you need help optimizing the design of your ads, turn to a company that can help you do this! Companies such as Clever ecommerce can connect you with an account manager to customize, update, and enhance your ads to make sure they are performing the best they can.
The possibilities for your Cyber Monday marketing strategies are endless. Get creative, make things as easy as possible for your customers, and make your ads stand out!
Hopefully with all these tips in mind, you’ll be ready for a successful Cyber Monday. Good luck & best wishes!