christmas promotion ideas for retail

Christmas promotion ideas for retail: gain clients during this season!

How can you increase your sales using Christmas marketing?

In the following post we are offering you some Christmas promotion ideas for retail owners and entrepreneurs. Also, take a look at this ecommerce calendar for significant dates for retailers and don’t miss any important date!

Last year, the holidays season for retailers was the biggest one of all times and as it seems, a lot of the last year trends will continue this year as well:

✔  The most insightful buyers start their research early and even buy some gifts but… Be patient!

✔  Mobile devices’ use increased last year to do this research and shopping but… Don’t forget Desktop!

✔  Conversions made through mobiles increased during the holidays, take this in count!

It’s the right season for preparing your Christmas advertising ideas and boost your sales

christmas gifts

Organize and finalize your campaigns’ budgets

If you are using various budgets for different product categories, try to divide them in different campaigns for having more flexibility and also use different campaigns helps you to use various strategies.

Make sure your promotions are aligned and programmed according to your Christmas calendar and they have sense.


When the users are showing more interest in the products and when are more likely to visit your website according to the data of the last Christmas season? To know this, you can use Google Trends and Shopping Insights.

If you offer international delivery don’t forget to plan the international festivities and bank holidays

You can promote easily your sales with the multi-language support. *The national retail federation (NRF) informs that ⅓ of the buyers said that they bought basing in promotions.

You can use Promotions for highlighting your special offers.

Set up a solid measurement framework

Find out how the clients purchase through the different channels. Use advanced KPIs for optimization like Cross-device attribution and Store visit conversions.

Be prepared for an invasion of buyers from mobile devices

You can use relevant extensions to your ads. This way, you will help your potential customers to find details which they might need, directly on your ad.

These are the type of extensions you can use:

Location extensions

These kind of extensions will allow you to show your business address, phone number and a map marker along with your ad text.

Call extensions

With them, you can add phone numbers to your ads, which can significantly increase your click-through rates.

Price extensions

Price extensions will add more value to your Search Network text ads by giving you a bigger showcase for your services and range of products, and by linking people directly to what interests them on your site.

App extensions

They allow you to link to your mobile or tablet app from your text ads. People click either on your ad headline to go to your site, or on the link to your app. App extensions are a great way to provide access to your website and your app from a single ad.

Be sure that all your products are approved to be shown on Google

  1.  Use Diagnostics section for solving all your account’s issues.
  2. You can use the Opportunities for improvements and increase in clicks.

Amplify your products’ variety

With the Product suggestions report you can check useful statistics about the demand of popular products which you still haven’t included in your inventory and think about the possibility of adding them in your product categories. 

Manage your keywords

Make sure you know what your clients are looking for, use the Search term report for detecting missing keywords.

Be present during the Christmas season

christmas promotion ideas for retail

Get connected with your potential customers

An important point is to target audiences who are interested in products/services similar to yours.

Do you keep up with the competition?

Be sure you won’t miss the best opportunities. Revise your average position and overlap rate by taking a look at your auction insights.

Generate Online Sales

christmas promotion ideas for retail

Reconnect with your past visitors

Show personalized ads to your previous visitors

Re-attract your high-value customer base

Now is the best time to remind them your brand while they are about to make their purchases.

Help your customers to go on with their purchase

Use dynamic remarketing for showing them the products which they abandoned in the cart or other similar ones.

Get benefited by automation

In order to reach new customers you can use Smart display campaigns. These kind of campaigns combine automated bidding, targeting and ad creation, helping you reach your potential customers more effectively.

Optimize your promotion actions

Don’t lose any opportunity! Use the Smart bidding!

And don’t forget!

Even after the Christmas period, people don’t quit shopping. Keep advertising your products with promotion extensions on Shopping campaigns. Use historical data in order to identify the key dates of January and keep up with the successful strategies of christmas marketing campaigns! We hope you found our christmas promotion ideas for retail useful. Comment in the section below your own ideas and christmas marketing activities!



laura sanchez


Laura is a marketing product manager at Clever Ads & a habitual blogger for both Clever Ads and Clever ecommerce. As a digital marketer and advertising expert, she strides to face her fears while aiming for perfection. Don't hesitate to contact her on Twitter or LinkedIn to discuss topics regarding #marketing, #PPC, #SEO strategies or any other topics ❤️ She loves to chat!

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