Black Friday VS Cyber Monday__

Black Friday vs. Cyber Monday: Differences, Advantages and Tips

Black Friday and Cyber Monday are 2 of the most important and popular dates for the ecommerce industry. If well planned and executed, the traffic and sales impact that both dates can generate for your ecommerce business is simply amazing; that is why we highly recommend you to get information and learn as much as possible about the best ecommerce strategies for Black Friday vs Cyber Monday.

Let’s have a look to the numbers that make these 2 dates so special:

Black Friday sales statistics:

  • During 2019, Black Friday generated sales for a $7.4 billion value. As we can see in the graphic below, the amount of sales has been increasing a lot since 2017 when it hit $5 billions for the first time.


us black friday online sales


  • Around 43% of people made at least one purchase during Black Friday. This percentage has been also increasing year after year and it is expected to keep increasing during incoming years.
  • During the Black Friday period, there is a huge increase of sales on electronic devices, so if your store is in this category of products, this will be the perfect opportunity to increase your sales.
  • According to studies, average sized ecommerce can experience a growth of around 30% on sales, while big ecommerce companies will experience a growth of around 60% on sales.
  • You should pay special attention to have your store responsive for mobile devices because during Black Friday, most of the sales will come through mobile phones. According to last year data provided by Salesforce, 69% of the sales on Shopify came from mobile devices and only 31% came from desktop computers. The total amount of sales generated by mobile devices during Black Friday was $2.9 of the total sales.
  • The product categories that generated more sales during Black Friday were clothing, accessories, furniture and as we said before, electronic devices.


Cyber Monday Sales Statistics

  • During 2019, Cyber Monday generated sales of a $9.4 billion value. Surpassing the by $2 billion the sales of Black Friday. Cyber Monday has a bigger growth tendency than any other date.


cyber monday online sales hit



  • During Cyber Monday the categories of products that are more demanded are:
    • Electronics devices such as Chromecasts, iPads, cell phones
    • Video games
    • Cameras
    • Books
    • Clothing
    • Toys
  • According to demographic studies, the larger portion of shoppers are from the 18 to 35-year-old range. 56% of those shoppers were male while 44% were female.
  • Around 50% of the sales order came from mobile devices.
  • Almost 90% of ecommerce offers some kind of discount or promotion during Cyber Monday.
  • The average spend was $419 per person.


Marketing Tips for Black Friday and Cyber Monday

After reading the previous data you will probably understand why you should focus all your resources to get the most out of these two dates. Let us share with you from our experience some actions that can help you increase your sales:

  • Set up different promotions: Not only discounts but also offer bundles, this way you can use a product that sells well by itself to increase the sale of another product that’s not selling that well.
  • Check that your page is working well and smoothly: Shoppers are busy looking for the best deal and if your page can not engage them within the first 2-3 seconds, you are probably going to lose that customer!
  • Use email marketing to bring back previous customers. It’s well-known that it is a lot easier to convince customers to buy a product when they already have bought from you than convincing new customers to purchase from your store.
  • Increase the check out speed: Make it easier for the customers to purchase from your store by allowing them to login with Facebook or Google account.
  • Run Google Ads campaigns: Google Ads is one of the most valuable allies that you will have during this period. Just make sure that you are using Black Friday keywords with your products and when creating the ad, don’t forget to mention Black Friday in the headline.

Did you find this information useful? Let us know your strategies in the comments section below!




Hao Xu

Digital marketing and Xiaomi lover, Hao-Xu is constantly looking for new products to fill his house with. He’s a product manager and ecommerce platform expert for us at Clever 🤙 #ecommerce #shopify #prestashop #bigcommerce #woocommerce

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