The Best Black Friday Sales Ideas
Save the date! Black Friday is Friday, November 29th for 2019. You not only need to save this date but also start preparing your ecommerce for it. Black Friday Sales are of the most important for November. It’s one of the busiest days of the year and if you want to take maximum advantage of it, you should plan ahead. Also, here is a retail calendar we created for retailers to avoid missing an important date.
Black Friday sales data
It’s a fact that in 2018, traffic in physical stores fell as much as 9% compared to 2017 (source: BigCommerce). More and more buyers choose to not leave the warmth and comfort of their homes on Black Friday when shopping for the best deals on the market. Big brands started realizing this discrepancy, and they’ve been putting all their best deals on their website. For an ecommerce owner, this means more competition for your business. No need to stress though! A well-planned strategy and a few tips from our side will help you stand out from your competitors and increase your sales during this holiday season.
Adobe Systems estimated that online sales on Black Friday in 2018 were 26% higher than the previous year. The predictions for 2019 are just as promising, as online sales are expected to rise 25% compared to last year ($12.3 billion). It was found that 61% of the shoppers surveyed will do most of their holiday shopping online (source: Adobe Analytics).
Black Friday ecommerce tips
Check your website’s speed
Would you go to war without being well-armed? It’s no different than preparing for Black Friday (except the war part). Take a look at this page’s speed statistics and it may convince you about the importance of your site’s loading time:
Start promoting your Black Friday sales early
Picture the inbox of online buyers! Imagine how crowded it will be as the holidays are approaching. You have to keep that in mind when you plan your promotional email marketing. Start early and offer good deals in order for your brand to stay in the front of the mind of the buyers. We would recommend starting your email campaigns up to 2-3 weeks before Black Friday. An extra tip: be open and informative about the sales and deals your website will be offering during the holidays. This way you will be standing among the rest of retailers which are not clear about their deals and you help buyers avoid indecisiveness.
Personalization is key
89% of U.S. marketers reported that personalization on their websites resulted in an increase in revenue (Source: Think with Google). Wow, it would seem that personalization is quite effective! Here are the three things that consumers expect from brands:
- Help me faster
- Know me better
- Wow me everywhere (Source: Think with Google)
Make sure your email marketing is not overbearing. Divide your target audience into different customer groups and create personalized messages. 63% of customers expect brands to use their purchase history data in order to provide them with tailored experiences (source: Think with Google). Another tactic that you could use in order to offer a more personalized experience to your visitor is recommendations on your product pages.
And what about PPC?
It goes without saying that you will need to invest some extra time and money into your PPC campaigns around this time of the year. Make sure you check your performance from last year and draw useful conclusions. Do a keyword research for what people are mostly searching for and add them to your ad groups. Use remarketing campaigns in order to bring customers back to your store and remind them about your brand/products. And last but not least, increase your budget significantly. You don’r want your campaigns to run out of budget and stop appearing when people are mostly searching for your products.
The holiday season is the best opportunity for your business to earn new loyal customers and also bring back previous visitors. By planning your strategy ahead, you will be taking advantage of this huge opportunity and watching your sales increase significantly!