How to choose the best ecommerce platform for your business website
The way ecommerce platforms business is done in 2019 is so much different than it was even 15 years ago. Basic principles of capitalism are still intact: businesses looking to make a profit, but the tools and methods have changed. There are more opportunities for the little guy to actually make something of their business and realize their dreams. Ecommerce has changed the game and made it so everyone is able to compete in an ever-crowded marketplace.
As it tends to happen, ecommerce platforms have grown exponentially, and the choices you have for a provider are staggering. This may seem overwhelming to a new entrepreneur trying to get their feet wet, but there is always help available. You must take your time and make sure you consider all the angles before choosing a platform. Every provider offer something different & your needs are going to be unique at the time to start a business. You will have a number of different variables to consider, which will be outlined below.
What can your ecommerce afford?
The first question you have to ask is how much your maximum monthly budget is going to be. How much can yo afford with your current ecommerce platform. Every provider will charge you for using the service, and these charges can vary. Start by going over the finances to see where you stand on a monthly operating budget for your online platform. It is essential not overextend yourself in the beginning, you can always upgrade to better services if you need them.
When initially purchasing your provider service it is prudent to look around for discounts and deals to entice new members. If you can find a good enough deal it could really make that budget look a little bit looser. Figure out roughly how much you can afford to spend and use this as your starting point for shopping.
What does your business website need?
Once the budget is figured out you can start to get into the spot of your ecommerce platform provider. There are going to be many factors that decide on the type and scope of services you need. You have many providers that will specialize in certain industries, so it is a good idea to get into specifics. Some of the more specialized services can really give you a leg up when getting everything started.
How is the SEO and mobile service?
Here you have two of the most important aspects of running a successful online business in the modern world. Search engine optimization (SEO) is exactly what it sounds like. It is the practice of setting up your website to show further up in major search results. The best ecommerce platforms will have built-in tools to give you all the information. With them you could ever need to get your optimization figured out. If people can’t find you on Google it is going to be harder to get traffic to your store.
Mobile integration is a necessity these days. Just about every human on the planet has some form of smartphone or tablet connected to the Internet. This is now the main way that people do just about everything and it is key that your new business keeps up with the times and has a very strong mobile platform. Make sure the provider you choose focuses enough on the mobile portion to keep you relevant and reachable.
What tools and plugins are offered?
When you transfer or grow your business to the Internet there is a whole variety of equipment you will need. This so-called equipment exists in the form of software, tools, and plugins that do all of the difficult tasks that you would use different employees or departments for.
Some of the better hosts offer tools to help with your sales, accounting, inventory, traffic…. The right tools are going to make all of the information about your business much more accessible without causing you any extra work. For example, with Clever ecommerce you will have your PPC Google Ads campaigns created and optimized… for free!
These tools and plugins can be essential to certain types of businesses and not so important to others. It is all going to depend on the type of business you will be running on your E-commerce platform and where you want to take it. Get an idea of what some of your top choice providers are offering and compare it to what you would actually take advantage of for your business. You may be surprised at some of the tools available that you can use to make your business more efficient.
How is their security?
Security, especially when dealing with customer financial information, is of the utmost importance to your online store. You want to be able to keep your customers feeling safe and secure or they will not have any interest in shopping with you. There are too many people in the world looking to take advantage of vulnerable people and websites, so keep security as a top priority when searching. Having that PCI badge at your checkout will give your customer confidence when they make their purchases.
How is their customer service?
While there are certainly a lot of important things to consider when choosing an e-commerce platform, you never want to forget about how you will be treated. Customer service can make or break a relationship with a company, so you must make sure the company you choose has the type of customer service you require. A very easy way to check what customers service will be like is to use the internet.
“There are thousands of review sites where real customers leave their opinions on various platforms. Take what you read with a grain of salt, but it should give you a very good idea at the standard of customer service you can expect to deal with.” — Olivia Trenton, Marketing Specialist at Best Essay writing service.
Conclusion: choose your ecommerce platform carefully!
If you are venturing into the wide world of online business you need to tread carefully and pay attention to everything. There are so many different providers now that you can easily get confused and misinterpret information or sign up for a service you don’t really need. As with most things in life it is going to pay to do your research first. Evaluate your business and online needs thoroughly before you even start comparing services, as this will help you narrow your search radius.
Finding the right e-commerce platform is going to give you major advantages to grow your business online and be successful. There have now been countless rags to riches stories about online businesses and it is time for you to get a piece of the action. As long as you are honest with your business needs and ask the right questions you will have the best possible chance at success. An online presence is almost a must these days to stay alive in the business world and the right platform will rocket you ahead of your competition.
Remember that e-commerce platforms are growing and changing every day so…Hurry up to inform you and learn!
And maybe, if you want more information about specific platforms, you are interested in these articles:
Angela Baker is a self-driven specialist who is currently working as a freelance writer at WoWGrade and Supreme Dissertations and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people. Also, she writes for LiveInspiredMagazine, rounding out her professional writing career.