4 Top B2B eCommerce Platforms For 2021
B2B eCommerce is quickly becoming the standard for B2B commerce as a whole. Indeed, because of the popularity of online platforms for such operations, eCommerce solutions are becoming more accepted in the B2B world. Consequently, finding and using the best eCommerce platforms should be a priority for any B2B business owner. Here are the top three B2B eCommerce platforms to start using in 2021.
B2B eCommerce Trends in 2021
Before proceeding to the B2B eCommerce platforms, it’s worth considering the trends that will probably arise in 2021. This way, you will better understand the market and the industry which will help you become a more prominent name in your niche. Here are the three B2B eCommerce trends you will definitely see in 2021:
- eCommerce Will Be Fully Embraced: Though many B2B sellers have preferred offline commerce through the years, eCommerce is becoming more embraced in the community. This is a result of a mass transition to online transactions and the availability of specialized online platforms for B2B commerce. In turn, this transition to eCommerce influences the other two trends expected in 2021.
- Niche Division Will Be More Popular: Online B2B platforms create opportunities not only for longtime sellers but also for new companies springing up in this industry. It is becoming easier to start up a B2B business with the help of dedicated eCommerce platforms. This also means that the new smaller sellers prefer to focus on a certain niche instead of offering a wide range of products.
- Shopping Experiences Will Be Personalized: Of course, another benefit of online B2B platforms is that they let sellers personalize the shopping experiences of their clients. Customers like to be treated differently from anyone else which is why more and more companies are looking for ways to create these special experiences. Obviously, eCommerce platforms make this possible.
#1 Shopify Plus
Shopify is a popular eCommerce platform that lets anyone start their own online store and build it by using the platform’s numerous templates, tools, and features. Shopify Plus is an extension of Shopify that is specifically focused on providing a platform for enterprises. In other words, it offers more advanced and powerful features that even a large company would be satisfied by.
Shopify Plus is not specific for B2B – rather, it is perfect both for B2B and B2C businesses. But this is only an advantage for those who are looking for a way to manage both B2B and B2C operations from the same place. With over a million websites already running on Shopify or Shopify Plus, it’s obvious that the platform’s quality is undeniable.
As Catherine Long from the writing service reviews site Best Writers Online notes, “Shopify Plus is great for any B2B seller, big or small. It is available worldwide and supports all currencies and languages which makes it quite user-friendly. The pricing may seem a bit too much at first, but compared to other platforms, you actually get one of the best offers with Spotify Plus.”
Some of the most useful features Spotify Plus offers include ERP and CRM integrations, conversion optimization, personalization features, and more than 100 payment providers to choose from. You can even upload your product catalogs to Pinterest which makes them more shoppable.
#2 WooCommerce B2B
Like Shopify, WooCommerce is an extension of a popular website-building platform. WordPress provides users with numerous themes, templates, designs, and features to build their own website that could be anything from a personal blog to a fansite. Because there are millions of websites running on WordPress, there are, obviously, thousands of plugins to be used on the platform – and WooCommerce is one of them.
WooCommerce functions as an eCommerce platform which was created in 2011 as an open-source plugin. Largely because of its huge plugin library, the platform will suit sellers of all sizes that can use the plugins to customize their online shop even further. What makes the platform even more appealing is that it is absolutely free (except for certain plugins that can be purchased separately) and available worldwide.
Reportedly, WooCommerce is currently used by over 26% of all eCommerce websites with such companies as Ghostbed, Weber, and AeroPRess using it for their websites. To compare, Shopify Plus is used by more than 7 thousand B2B eCommerce brands as well as unrelated brands including Pepsi, Nestle, Bombas, Leese, and others.
Most of the time, B2B sellers opt for using the dedicated WooCommerce B2B plugin instead of installing multiple eCommerce plugins available for WordPress users. This plugin includes all the essential features a B2B seller would need including discount assignment by customer group, tax exclusion, the ability to hide prices and/or products from non-members, and more.
Among the B2B eCommerce platforms discussed in this article, BigCommerce is the youngest one being launched in 2019. But even though the platform is relatively new, it is available worldwide and has gained a huge user base in a short period of time. You may be drawn away because the pricing is only available by request and there aren’t any customer numbers available yet, but there are some things to consider before turning it down.
More and more brands are joining BigCommerce because of its user-friendliness and a variety of integration options. If you are looking for a platform that can be integrated with BrightPearl, ShipperHQ, etc., then BigCommerce is probably the best option for you. In fact, this integration-friendliness is one of the key features of this online eCommerce platform which has made it so popular so quickly.
As Craig Smith from the custom writing reviews site Online Writers Rating puts it, “It’s not your average B2B eCommerce platform which is why you will either like it or you will be drawn away from it. Sellers that are only getting started in the industry will probably be more curious about it, but it’s worth remembering that it’s also designed for companies that have been using certain tools already and are looking for a platform where they can be integrated.”
BigCommerce a multitude of features such as shipping rate customization, quote generation tools, immediate reordering, and data syncing across CRM, OMS, ERP, etc. The platform actually has a separate solution for B2C eCommerce websites which is currently used by more than 60 thousand brands including Toyota, The Real Yellow Pages, Avery Dennison, and many others.
Yo!Kart is one of the best ecommerce platforms for B2B businesses to start online marketplaces. It is a custom-made B2B software that has been used by some top B2B companies for building ecommerce marketplaces. Yo!Kart platform is used by startups, SMBs, enterprises and some Fortune 500 companies.
Yo!Kart enables businesses and wholesalers to automate their purchasing processes. The platform comes with product catalog management, multiple payment options, bulk ordering, one-click re-ordering, bulk price discounts, real-time inventory updates, and many more B2B ordering features.
The platform is pre-integrated with APIs like ShipStation, Stripe Connect, Taxjar, QuickBooks, etc. Also, Yo!Kart modular API structure allows unlimited third-party integrations. In the world of mobile Commerce, Yo!Kart offers mobile apps for buyers and sellers, progressive web apps, and responsive design websites.
Unlike Shopify or WooCommerce, Yo!Kart is a license based solution that comes with lifetime ownership, full source code, and zero recurring charges. It is a complete white-label ecommerce solution that can be fully customized as per your business requirements.
Bonus: Magento B2B Commerce
Last but not least, it’s worth mentioning another popular B2B eCommerce platform which was launched way back in 2008. Magento B2B Commerce is an open-source B2B eCommerce platform available worldwide for a modest price. It is already being used by over 260 thousand sellers with companies like 3M and Procter & Gamble enjoying its features.
Perhaps the two strongest sides of Magento B2B Commerce are its extensions library and numerous integrations. In addition to that, Magento for B2B includes all the features that its B2C counterpart has such as multiple brand and account management. B2B buyers can also submit direct quote requests to sellers from their shopping carts. On their end, sellers can send out upsells, discounts, and price changes.
To sum up, even top eCommerce companies realize the importance of B2B which is why B2B eCommerce platforms have become so popular. Choose between one of these eCommerce platforms for B2B to find even more clients and expand your business.
Melissa Mauro is a self-improvement author who is always interested in new projects. She wants to create her own writer brand, that’s why Melissa is looking for fresh platforms for the implementation of her implementation of her ideas. Creativity and unique style make it possible to deliver valuable and engaging content to her ideal eader