tool box

AdWords Tool – The Ultimate Free Google AdWords Tool Kit

Create a successful Google Ads strategy with the free AdWords tool kit developed by Clever Ads. From campaign creation to implementation and management, you’ll discover how to launch and boost your Google Ads strategy for free, while saving time and money in the process with the Clever Ads AdWords tool kit.

Clever Ads have developed several AdWords automation tools to use in your Google Ads strategy:

AdWords Tool Kit for Creation

1st. AdWords Tool: Google Ads Creator

The first AdWords tool to mention for Google Ads creation is the Google Ads Creator that allows you to create Search and Display Google Ads campaigns from scratch. 

Google Ads Creator – Adwords tool specifications:

  • You’ll only need to go through a 5-steps process providing information about your business and your Google advertising strategy and your campaigns will be automatically generated within 24h
  • A Google Ads expert will review your campaigns before they are uploaded to your account to make sure you have the best ads, bids, and content for your Google advertising campaigns. You’ll also have the chance to contact your account manager anytime for anything you need in relation to your Clever Ads campaigns.
  • The most incredible thing is the whole process is 100% for free, meaning the advertising budget you select will be fully spent on the clicks you receive through your Google Ads. Every penny will go so you get the most traffic possible to your site.

Google Ads Creator – Adwords tool features:

Once created, you’ll have access to all your campaign metrics in detail in a personalized dashboard, where you’ll also have access to update your budget and targeting, activate and pause your campaigns, and check your Google Analytics data.

2nd. AdWords Tool: Keyword Planner

You can discover the best keywords for your Google Ads campaigns with Clever Ads Keyword Planner. Get found by the right people, who are really searching for what you offer, by bidding for the right keywords.

Keyword Planner – Adwords tool specifications and features:

  • Clever Ads free keyword planner allows you to search for new keywords by keyword or by URL, so you can get reports on the keywords your competitors are using. This way you won’t miss any opportunity that other companies in your industry are exploiting. 
  • Filter by location or language to get the keyword results for the target that really matters to your business and make more accurate decisions. 
  • Filter by search volume, CPC, competition level, and specific words that you want to include or exclude in your keyword results. This way you’ll manage your keyword results faster and easier.


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  • Create keyword lists from scratch and manage them anytime: update them, merge them and transfer keywords from one list to another. Upload them to Google Ads anytime.


clever ads screenshot

  • Be able to manage your keywords anywhere and anytime. Clever Ads keyword planner is specifically designed so it works perfectly from any device, meaning you can boost your keyword power from your phone, wherever you are: on the beach, on the go…  don’t set any limits on how you work.


screenshot mobile mockup


3rd. Adwords Tool: Banner Creator

Create or generate banner ads for your Google Ads campaigns for your Google Display campaigns with Clever Ads Banner Creator.

Banner Creator – Adwords tool specifications and features:


    • Generate your banners automatically in seconds by just entering your domain. Clever Ads will get the copies, logo, colors, and creativities for your banners from your site, so you don’t have to lift a finger.
  • Create your banners manually by choosing a ready-to-use banner pack template and then personalize it with ease. You’ll be able to choose a headline and a description text, as well as a call to action for the button. Choose the fonts, colors, and formats in one click.



  • You can have your banner ads created or generated from any device, this banner creator is 100% mobile friendly so you can create and edit your banners with one finger.
  • Upload your new banners to the Google Ads display campaigns of your choice instantly and start attracting traffic to your site. It’ll take seconds!




Adwords Tool Kit for Optimization

4th. Adwords Tool: Google Ads Audit

Once created, you can have your Google Ads optimized by applying the ready-to-use tips offered in the free Clever Ads Audit. Advertising optimization is a never-ending process, with Clever Ads you have your back covered.

Google Ads Audit – Adwords tool specifications:

  • Get punctuation out of your current Google Ads campaigns optimization status, so you figure out how far you are to highly optimized campaigns. Having a starting point will help you set your goals.


screenshot metrics


  • You’ll receive personalized improvement suggestions for your Google Ads campaigns, organized depending on their impact on your performance. Most of the recommendations will be ready to use, so you can implement them in just one click.
  • Create new campaigns and ads according to your needs, improve the ones you already have through bid, keyword, and targeting adjustments, and complete them. You are in control and you choose which tips you’d like to apply and when.


bids adjust screenshot

Adwords Tool Kit for Management

Check Clever Ads to discover other AdWords tools that can help you manage your campaigns. Download Clever Ads Manager mobile app to keep your strategy going.



laura sanchez


Laura is a marketing product manager at Clever Ads & a habitual blogger for both Clever Ads and Clever ecommerce. As a digital marketer and advertising expert, Laura is excited to accept new challenges and help customers.. Don't hesitate to contact her on Twitter or LinkedIn to discuss topics regarding #marketing, #PPC, #SEO strategies or any other topics ❤️ She loves to chat!

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