Seasonal marketing campaigns are great for your marketing efforts
They’re fun, unique, and can really increase sales and engagement by capitalizing on huge events. The key to a successful seasonal ecommerce marketing campaign lies in its creativity.
To help you nail your seasonal marketing in 2020, we’ve identified five creative campaigns to do yourself.
#1 April Fool’s Day
April Fools’ Day or April Fool’s Day is an annual celebration on April 1st, commemorated by practical jokes and hoaxes.
The perpetrators of the jokes or hoaxes often exposes their action by shouting “April fools” at the recipients.
- Although popular since the 19th century, the day is not a public holiday in any country.
April Fool’s is a day for having some fun by playing tricks on your friends, family, and coworkers. But it’s also the perfect time to have a little fun with your customers as well.
Humor is an effective marketing approach that can raise brand awareness with your audience, and April 1st is the best time for it.
Use an email campaign
To really grab your customers’ attention, send an email announcing a fake product in the subject line. It could be jewelry made out of real fruit, or shampoo made out of sprouts. Whatever it is, it has to grab your audience and make them open your email — be creative!
Once they’ve opened your email, you’ve got their attention. Own up to your joke and offer them a discount code as an ‘apology’.
Not only can this give your sales a little boost, but it might even get you some social mentions online.
#2 Valentine’s Day
Valentine’s Day, also called Saint Valentine’s Day or the Feast of Saint Valentine, is celebrated annually on February 14th.
It originated as a Western Christian feast day honoring one or two early saints named Valentinus.
Valentine’s Day is recognized as a significant cultural, religious, and commercial celebration of romance and romantic love in many regions around the world.
Whether you love it or hate it, you have to admit that Valentine’s Day is great for marketers.
With couples all around the world trying to find the perfect present for their loved one, it’s the perfect opportunity for you to help them decide by offering your product to them.
Don’t forget anyone
But to really make your Valentine’s Day marketing campaign successful, it needs to be targeted to consumers who are likely to convert (i.e. people in relationships). Use customer data gleaned from social media to send curated gift ideas to customers who are looking for something special for that special someone.
Make sure all the singles don’t miss out either. Send your single customers a discount code so they can give themselves a little love on Valentine’s Day too.
#3 Black Friday
It is known as “Black Friday”, the day that Christmas shopping season opens with significant sales in many stores.
It’s the day after Thanksgiving Day in the United States, that is, it is celebrated the day after the fourth Thursday of the month of November.
Black Friday is the marketer’s Nirvana.
People spent $5 billion last year in 24 hours alone, and a strong seasonal marketing campaign can get you a slice of that pie.
The sale event is partly so effective because everyone else is doing it.
The hype around the event paired with the massive discounts available, not to mention its time-sensitive nature, make it perfect for driving sales. As such, your marketing campaigns need to capitalize on that.
Use an email campaign
Build up to Black Friday with a sustained email and social campaign, reminding customers that “when it’s gone, it’s gone”.
The fear of missing out (FOMO) is a powerful motivator, and one that can net you significant sales when leveraged correctly. While brick-and-mortar stores experience huge footfall on Black Friday, ecommerce stores also see heavy traffic. As a result, it pays to invest in Google Ads targeting keywords for your business.
Users of Clever ecommerce can benefit from highly effective seasonal campaigns that target shoppers when they’re searching for products online. The app works with several ecommerce businesses, and can really ramp up your sales. It’s not just Black Friday that it can be used for either. A range of other seasonal events including Christmas, Halloween, Easter, and more can also be targeted to great effect.
Of course, no mention of seasonal ecommerce marketing campaigns would be complete without Christmas.
It’s the most wonderful time of the year, especially for marketers.
The expected spend is more than $900 on gifts during the festive season, so it’s the perfect time to boost sales with a seasonal campaign.
Christmas is easily one of the most popular seasonal ecommerce marketing events out there, both for big brands and small.
Even starter stores, like the ones available on Exchange, have a Christmas marketing campaign. It drives sales at the time of year when people spend the most, and it’s an absolute must-have for your store.
Use a countdown…
To really get the most out of your festive marketing campaign, include a countdown to Christmas Day in your social and email marketing.
“Only 90 more shopping days until Christmas!”
This will create a sense of urgency in your audience, compelling them to buy immediately.
You can take this further by offering a short-term loyalty program starting in fall and ending at the start of December. Points earned during this period can be spent during December, encouraging shoppers to keep shopping with you well into the festive period.
Easter is celebrated around the world, and while the chocolate industry sees the biggest boom, brands from other niches can get involved too.
It’s the perfect time to create a fun marketing campaign that delivers results!
What would Easter be without an egg hunt?
Gamify your marketing campaign by telling your audience you’ve hidden Easter eggs around your website. Customers that find the egg receive a discount code as a prize.
This isn’t just a fun marketing tactic because as your customers hunt for the Easter egg, they’ll move around your site and possibly find something they like.
Seasonal marketing campaigns are a fun, engaging way to connect with your customers and promote your store. The examples above are just a few ideas you can play with. With so many seasonal events throughout the year, there is a wealth of opportunity for you to take advantage of. Get creative and make a seasonal marketing campaign that really shines.
Other special dates of the year…
January 6th: Three Wise Men
In Spain from the 19 century B.C. began the tradition of the Night of Kings (night before the Epiphany). It’s a children’s party with gifts in imitation of what is done in other countries on Christmas Day in tribute to San Nicolás.
January 7th: Winter Sales in Spain and Latin America
Groundhog Day is a folkloric method used by farmers in the United States and Canada to predict the end of winter. It’s based on the behavior of the titular animal when it comes out of hibernation, and whether or not it sees it’s shadow.
First week of February: Super Bowl Sunday
The Super Bowl has become a reference icon in terms of advertising. Everybody tunes in to watch the game and commercials!
February 25th: Chinese New Year
A very special day in Chinese culture is their own New Year’s Day.
There are many possibilities for creative and effective campaigns based around this awesome celebration.
March 8th: Women’s Day
The importance of Women’s Day has been increasing, especially in the last five years throughout Europe.
Many brands and online stores incorporate their merchandise or products in relation to this day and with the color it represents, purple.
March 9th: Holi Day (India)
Holi is a festival of religious origin that is celebrated mainly in India and other countries where large Hindu communities live. The festive atmosphere has people decorating their houses, clothes and neighborhoods for the festivity. Thus spending money on food, decor and clothing for the occasion. If your ecommerce is related to these sectors and you sell in India, it’s a good idea to strategize around it.
April 23rd: International Book Day
The International Book Day is a tradition in countries like Spain. Ecommerce book sales experience a rise during that week, and even that month. It’s full of promotions and discounts to spur some of the sales. Don’t miss this fantastic infographic about the profile of consumers of online books.
May 10th: Mother’s Day
Mother’s day is an essential date for any business, both online and offline, and more and more people are using the internet to shop for this holiday.
May 25th: Memorial Day
Memorial Day is a federal commemorative date that takes place in the United States of America on the last Monday of May of each year, with the purpose of remembering the American soldiers who died in combat.
It is a very important date in the United States and as a result invest a lot of money in gifts for veterans, along with food and festive decoration.
June 21st: Father’s Day
Much like Mother’s day, this date is an essential date in the world of ecommerce. Don’t miss it!
July 4th: Independence Day
Possibly the most important holiday that pertains to the U.S., Independence Day features a variety of opportunities in making a sale.
Study up on the date and prioritize your plan of attack.
July 13th: Amazon Prime Day
Amazon has managed to create a date similar to Black Friday or Cyber Monday, but only for the products of its ecommerce and Prime users (Premium).
Imitate this success story and create the day of your ecommerce!
September 7th: Labor Day
The day of the worker is very important at the level of ecommerce of experiences. It’s proven that workers feel a bit happier on this holiday and usually go out to pay homage. If you sell experiences such as movie tickets or concerts, this is your chance!
October 31st: Halloween
Also referred to as “All Hallow’s Eve”, this holiday is important for all age ranges. Whether someone needs a costume or decorations for a party, consumers are ready to spend their money to have a well spent holiday.
November 11th: Single’s Day (China)
The Day of the Bachelor, or Guanggun Jie, is a holiday commemorated in China to celebrate the pride of being single.
It is celebrated on November 11th each year (11/11), because the number 1 represents a single person.
Recently, this celebration has become one of the leading days of online commerce in the world. So power your products with special campaigns for this day!
December 30th: Cyber Monday
The counterpart of Black Friday was born a decade ago, and is becoming increasingly famous in the ecommerce world. See what your competition does and use it to your advantage!
If you want to know all the special dates for this year, don’t miss the ultimate Retail Calendar!
Patrick Foster is a writer and ecommerce expert from Ecommerce Tips — an industry-leading ecommerce blog that shares the latest insights from the sector, spanning everything from business growth hacks, to product development. Check out the latest posts on Twitter @myecommercetips.