Holiday marketing campaigns are great for your marketing efforts
They’re fun, unique, and can really increase sales and engagement by capitalizing on huge events. The key to a successful seasonal ecommerce marketing campaign lies in its creativity.
To help you nail your seasonal marketing in 2020, we’ve identified five creative campaigns to do yourself.
#1 April Fool’s Day
April Fools’ Day or April Fool’s Day is an annual celebration on April 1, commemorated by practical jokes and hoaxes.
The players of the jokes or hoaxes often exposes their action by shouting “April fools” at the recipients.
- Although popular since the 19th century, the day is not a public holiday in any country.
April Fool’s is a day for having some fun by playing tricks on your friends, family, and coworkers. But it’s also the perfect time to have a little fun with your customers as well.
Humor is an effective marketing approach that can raise brand awareness with your audience, and April 1st is the best time for it.
Use an email campaign
To really grab your customers’ attention, send an email announcing a fake product in the subject line. It could be jewelry made out of real fruit, or shampoo made out of sprouts. Whatever it is, it has to grab your audience and make them open your email — be creative!
Once they’ve opened your email, you’ve got their attention. Own up to your joke and offer them a discount code as an ‘apology’.
Not only can this give your sales a little boost, but it might even get you some social mentions online.
#2 Valentine’s Day
Valentine’s Day, also called Saint Valentine’s Day or the Feast of Saint Valentine, is celebrated annually on February 14.
It originated as a Western Christian feast day honoring one or two early saints named Valentinus.
Valentine’s Day is recognized as a significant cultural, religious, and commercial celebration of romance and romantic love in many regions around the world.
Whether you love it or hate it, you have to admit that Valentine’s Day is great for marketers.
With couples all around the world trying to find the perfect present for their loved one, it’s the perfect opportunity for you to help them decide by offering your product to them.
Don’t forget anyone
But to really make your Valentine’s Day marketing campaign successful, it needs to be targeted to consumers who are likely to convert — people in relationships. Use customer data gleaned from social media to send curated gift ideas to customers who are looking for something special for that someone special.
And singletons don’t miss out either. Send your single customers a discount code so they can give themselves a little love on Valentine’s Day too.
#3 Black Friday
It is known as “Black Friday” the day that the Christmas shopping season opens with significant sales in many stores.
It is a day after Thanksgiving Day in the United States, that is, it is celebrated the day after the fourth Thursday of the month of November.
Black Friday is the marketer’s Nirvana.
People spent $5 billion last year in 24 hours alone, and a strong seasonal marketing campaign can get you a slice of that pie.
The sale event is partly so effective because everyone else is doing it.
The hype around the event and the massive discounts available, not to mention its time-sensitive nature, make it perfect for driving sales. As such, your marketing campaigns need to capitalize on that.
Use an email campaign
Build up to Black Friday with a sustained email and social campaign, reminding customers that “when it’s gone, it’s gone”.
The fear of missing out (FOMO) is a powerful motivator, and one that can net you significant sales when leveraged correctly. And while brick-and-mortar stores experience huge footfall on Black Friday, ecommerce stores also see heavy traffic too. Consequently, it pays to invest in Google Ads targeting keywords for your business.
Users of Clever Google Ads can benefit from highly effective seasonal campaigns that target shoppers when they’re searching for products online. The app works with several ecommerce businesses, and can really ramp up your sales. And it’s not just Black Friday that it can be used for, as a range of other seasonal events including Christmas, Halloween, Easter, and more can also be targeted to great effect.
Of course, no mention of seasonal ecommerce marketing campaigns would be complete without Christmas.
It’s the most wonderful time of the year, especially for marketers.
The expected spent is more than $900 on gifts during the festive season, so it’s the perfect time to boost sales with a seasonal campaign.
Christmas is easily one of the most popular seasonal ecommerce marketing events out there, both for big brands and small.
Even beginner starter stores like the ones available on Exchange have a Christmas marketing campaign. It drives sales at a time of year when people spend the most, and it’s an absolute must-have for your store too.
Use a countdown…
To really get the most out of your festive marketing campaign, include a countdown to Christmas Day in your social and email marketing.
“Only 90 more shopping days until Christmas!”
This will create a sense of urgency in your audience, compelling them to buy immediately.
You can take this further by offering a short-term loyalty program starting in fall and ending at the start of December. Points earned during this period can be spent during December, encouraging them to keep shopping with you well into the festive period.
Easter is celebrated around the world, and while the chocolate industry sees the biggest boom, brands from other niches can get in too.
It’s the perfect time to create a fun marketing campaign that delivers!
What would Easter be without an egg hunt?
Gamify your marketing campaign by telling your audience you’ve hidden Easter egg around your website. Customers that find the egg receive a discount code as a prize.
This isn’t just a fun marketing tactic either. As your customers hunt for the Easter egg, they’ll move around your site and possibly finding something they like too.
Seasonal marketing campaigns are a fun, engaging way to connect with your customers and promote your store. The examples above are just a few ideas you can play with. But with so many seasonal events throughout the year, there is a wealth of opportunity for you to take advantage of. Get creative and make a seasonal marketing campaign that really shines.
Other special dates of the year…
6th January: Three Wise Men
In Spain from the 19 century d.C. began the tradition of the night of Kings (night before the Epiphany). It is a children’s party with gifts in imitation of what is done in other countries on Christmas Day in tribute to San Nicolás
7th January: Winter Sales at Spain and Latinoamerica
2nd February: Groundhog Day
Groundhog Day is a folkloric method used by farmers in the United States and Canada to predict the end of winter, based on the behavior of the animal when it comes out of hibernation on February 2.
First week of February: Super Bowl Day
The Super Bowl has become a reference icon in terms of what advertising investment is concerned
25th February: Chinese New Year Day
Every year, advertising companies are forced to warn customers of possible delays in the production of their advertising campaigns.
It is a fact that is produced by the arrival of the Chinese New Year, when the Asian country can spend up to several weeks to perform their festivities.
8th March: Women’ Day
The importance of women’s day has been increasing, especially the last five years throughout Europe.
All brands and online stores take merchandising or products related to this day and with the color it represents, the purple.
9th March: Holi Day (India)
Holi is a festival of religious origin that is celebrated mainly in India and other countries where large Hindu communities live. The festive atmosphere makes everyone prepare their houses, clothes and neighborhoods for the festivity, thus spending on food, decoration and clothing for the occasion. If your ecommerce is related to these sectors and you sell in India, you have to take it into account.
23rd April: Book International Day
The Book International day is a tradition in countries like Spain. Ecommerce book sales experience a rise in sales during that week, and even that month, which is full of promotions and discounts in the sector. Do not miss this fantastic infographic about the profile of consumers of online books.
10th May: Mother’s Day
Mother’s day, father’s day, grandparents’ day … are clearly essential dates for any business, both online and offline, and more and more people are using the internet due to the lack of time for these days in which, having a detail with the relative in question, has become an obligation, almost more than a tradition.
25th May: Memorial Day
War Day or Memorial Day is a federal commemorative date that takes place in the United States of America on the last Monday of May of each year, with the purpose of remembering the American soldiers who died in combat.
It is a very important date for the United States and in it they invest a lot of money in gifts for veterans, and, above all, food and festive decoration.
21st June: Father’s Day
As we said before, this date is essential in the ecommerce world. Don’t miss it!
4th July: Independence Day
Another essential date for the United States.
Take the opportunity to offer special discounts on some of your products.
13th July: Amazon Prime Day
Amazon has managed to create a date similar to Black Friday or Cyber Monday, but only for the products of its ecommerce and Prime users (Premium).
Imitate this success story and create the day of your ecommerce!
7th September: Labor Day
The day of the worker is very important at the level of ecommerce of experiences, since it is proven that the workers feel happy on this holiday and usually go out to pay homage. If you sell experiences such as movie tickets or concerts, this is your chance!
31st October: Halloween
Who does not know halloween? Along with Valentine’s Day and Christmas dates, it is perhaps one of the best known days to do daykeeting throughout the year. Trick or Treating!
11th November: Single’s Day (China)
The Day of the Bachelor or Guanggun Jie is a holiday commemorated in China to celebrate the pride of being single.
It is celebrated on November 11 of each year, and the date (11/11) because the number 1 represents a single person.
Recently, the party has become one of the leading days of online commerce in the world. So power your products with special campaigns for this day!
30th December: Cyber Monday
The counterpart of black friday for online shopping born a decade ago, and is becoming increasingly famous in the ecommerce world. See what your competition does and… Imitate them!
If You want to know all the special dates for this year, don’t miss the ultimate Retail Calendar!
Patrick Foster is a writer and ecommerce expert from Ecommerce Tips — an industry-leading ecommerce blog that shares the latest insights from the sector, spanning everything from business growth hacks, to product development. Check out the latest posts on Twitter @myecommercetips.