Boost your BigCommerce sales
Starting and growing your own ecommerce is not easy. Sites like BigCommerce makes it easier for people to start their online store. After all, it’s one of the fastest ways to earn some money without investing too much time or effort. Do you want to enhance your BigCommerce sales?
However, even though setting up your online store is not very difficult, most ecommerce owners have problems with attracting potential customers and turning them into buyers. That’s why we dedicated this post to focus on the most effective tactics for increasing your BigCommerce sales.
#1 Paid traffic
Paying for traffic is one of the fastest and most efficient ways of generating BigCommerce sales. Maybe you’ve heard of people that spend a lot of money with no return. There are a lot of people that have no idea how to use Google Ads and try it out without being careful with their spending.
However, if you do it properly, it can be quite affordable. Testing your advertising campaigns and investing small amounts of money at the beginning is key. Also, a well-developed targeting strategy is essential as you need your ads to be seen by the right people.
If you feel insecure about advertising by yourself and don’t want to spend a lot of money hiring an agency; BigCommerce has several advertising tools and all types of apps in their marketplace that can help you grow your sales. Some of them, such as Clever ecommerce Google Ads for BigCommerce, are for free. This app will create your advertising campaigns on Google within a few days, and you’ll be able to select a maximum daily spend, as well as your target audience. This way you’ll be in control of your ads.
If you want to save money on your first Google Ads campaigns, start promoting your products by using this Google Ads PROMO CODE.
#2 Generate trust
Once people click on your ads and visit your page, it’s your job to convert them into sales. When they navigate through your site, they need to trust each of the stages until they complete a purchase from the product page until the checkout process. There are several things you can do in order to improve your site including:
- Include reviews of the products on the product page. This will help you create social proof. Take into account that 77% of people trust online reviews and check them before completing a purchase
- Install a live chat on your site, so your clients can contact you in case they have a question. Most users prefer a live chat better than other means of customer service because it’s quicker.
- Implant trust badges throughout your checkout process, as this is the most sensitive part of the process. A high percentage of people that leave their carts without completing their purchase do so because they don’t trust the webpage’s payment security.
#3 Grow your ecommerce through email marketing
If you don’t have a mailing list already, start asking your clients for their email address in the checkout process to send them the bill. You can also be more original and conduct giveaways or create surveys. This way people get to interact with you and their engagement is higher. Another option is to run a paid marketing campaign focused on gathering emails but we think that a contest could be more effective and engaging, as said before.
Once you have built your mailing list, how can you use it to increase your sales? One example may be to use it for cross-selling or upselling strategies. When you detect a customer has purchased a product, send them an email offering them a complementary product or a similar one that’s better than the one they bought.
You can also promote seasonal campaigns for Christmas, Valentines Day, Black Friday, etc., when you know people are more willing to buy your products. Any other promotions, discounts or limited offers have also had great results when promoted through email. The possibilities are endless.
#4 Simplify your checkout process
Don’t make people overthink or complete other processes before purchasing your products. There are many sites that force people to sign up during the checkout process. That only creates friction, so don’t make it mandatory.
You can also make it easy for them to complete the mandatory fields when filling out their delivery address. Some features like drop-down menus, autocomplete fields, or a progress bar will make the whole process a lot simpler.
Whether you are already running your online business or planning to do so soon, you now have a sense of some steps you can do to increase your sales effectively. Which ones have worked for you?