12 Mar All you need to know about Bigcommerce for WordPress
Bigcommerce for WordPress: get the best of ecommerce and WordPress all in one
BigCommerce has developed a new plugin for WordPress, and everyone is going crazy about it. Bigcommerce’s WordPress combines WordPress customizability with BigCommerce’s capabilities, making it one of the best tools to use when selling things. The trend right now is mixing the platforms used to build your ecommerce and your brand in order to make your life easier. Let’s forget the days when a BigCommerce account had to sell through a BigCommerce site. By making their API available, BigCommerce allows stores to appear anywhere and in any form.
“Omni-channel selling is about being proactive and getting in front of customers when and where they’re likely to make a purchase.” – Tracey Wallace, BigCommerce Editor-in-Chief.
BigCommerce and WordPress combination will give you the freedom to focus on what your store offers and your marketing strategy, while BigCommerce takes care of the difficult part of managing your shopping cart, payment gateways, catalog, etc.
Benefits of using WordPress and BigCommerce together
You get the best of both worlds
With BigCommerce’s WordPress plugin, you will be able to provide ecommerce experiences to your customers through WordPress and manage ecommerce related tasks through BigCommerce, improving your ecommerce performance and reducing backend bloat.
This integration gives ecommerce the opportunity to expand, allowing developers to combine the customizability and robustness of WordPress with BigCommerce’s flexible, scalable and feature-rich ecommerce engine.
BigCommerce’s WordPress plugin allows you put your products on social platforms like Instagram or Facebook, as well as marketplaces like Amazon, Google Shopping or Ebay. This way you can advertise on Google by connecting your site’s catalog, and the Google Ads extension will create targeted ads so you can get your products in front of the right people right when they are searching for your products.
We recommend Clever Google Ads as the perfect BigCommerce extension for doing so, and it’s free!
Don’t worry about maintenance
BigCommerce is a hosted ecommerce platform, which means it’s not your duty to manage or maintain it. It’s also more secure and comes with shared SSL certificate, unlimited bandwidth and a content delivery network. However, you will still need to find a hosting provider for the WordPress part of your website.
Create complex catalogs
Have access to advanced ecommerce features without the need to install plugins or code. BigCommerce’s ecommerce engine gives you features such as real-time shipping calculations, order status updates or label printing.
Build a site that suits your taste
WordPress holds more than half of the market share worldwide, and that’s not a coincidence. It’s simple to use, intuitive and it has many complementary plugins and themes so you can customize your site as you want. You can find everything you need in their system, both for technical and non-technical users. The customization options are endless.
Track your store’s performance
Through BigCommerce Analytics feature you can access data for targeting customers, creating market segments and driving sales!
Choose your integrations and applications
BigCommerce allows you choose from apps to connect with your online store. From marketing to inventory, shipping to accounting apps, you can use these apps for everything. Variety is huge, and you have all the power. Some of them are free while others have a monthly fee, it’s up to you to choose which apps you’ll use to ensure that your business succeeds.
Control everything through our control panel
Manage multiple sites from one control panel. BigCommerce gives you a single control panel to manage everything from your catalog to your shipping details and orders.
Easy payment gateways
BigCommerce provides pre-negotiated credit card processing rates for all their customers, as well as competitive card rates with PayPal and other alternative options like invoicing or financing payments. They have over 65 payment gateway integrations! You can also benefit from Apple or Amazon pay, which can help you grow your mobile conversions.
Don’t forget about security! BigCommerce comes with multiple layers of protection against fraud and shields you from chargeback fees and lost revenues.
Choose your favorite WordPress theme
BigCommerce’s WordPress plugin will work with any WordPress theme. However, we recommend that you choose a cross-browser compatible theme, since the theme options included will be a better match.
You can find the BigCommerce for WordPress plugin in the WordPress plugin repository. It’s under active development, so new features will be available on a regular basis. Integrating the two platforms is as easy as installing the WordPress plugin and following the setup wizard. Good luck!
And, if You need more reasons to build your ecommerce with BigCommerce platform, here You can read how to build a successful BigCommerce store 😉