07 Feb How Clever will create the most complete adwords campaigns for your business
Find out how our marketing tools create the most complete adwords campaigns for your business
Do you want to know all about what Clever Adwords can do for you? Are you curious about how your campaigns are created? Find out how our marketing tools create the most complete adwords campaigns for your business, and understand how exactly these campaigns work.
At the video which you will find at the end of this post, our colleague Hope, from the Clever ecommerce team, will help you understand how Clever campaigns are created and how they work.
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How many types of campaigns?
To lead you on the journey to success, Clever Adwords creates display, search, and remarketing campaigns. We make it super simple – so keep watching for some quick tips and insight.
First, we create your display ads and banners to raise customer awareness of your product or service. Did you know that over 2 million Display Network sites reach over 90% of Internet users worldwide?! This can help you reach your target customers as they browse on the web.
Our display process includes creating customized banner ads which will advertise your product images and logo on websites, Youtube, and Google Display Networks.
We will also create search ad campaigns which will help your company be seen by potential customers while they are searching for any of your products on Google! This is a crucial point in the process as our search campaigns are what show a customer’s consideration of your product. Your ads will be shown in the Google search box, Google maps, groups, and with Google Search Partners. We are
creating your keywords and ads based on your product names and collections to reach interested customers. This will help to bring relevant traffic to your online store!
Our remarketing campaigns aim to drive customers to make a purchasing decision. These relevant ads are shown to people who’ve previously visited your store. Remarketing allows you to reconnect with those customers who may not have made a purchase the last time they visited your store, but have shown interest in your products.
Human team supervission
As soon as you finish the installation process, our software, supervised by the Clever team, begins working diligently to create the best campaigns for your business. As you can see, this is a very detailed process. Please be patient with us as this may take some time. However, do keep in mind that we offer excellent customer service to aid you with anything you may need while you wait. So don’t hesitate to reach out.
Check your campaigns…
Once your campaigns are ready and uploaded on your AdWords account we will send you an email.. You can then check out Clever campaigns on your Adwords account. Let’s see what you will find.
When looking at your Adwords account, you may notice that your various campaign titles can appear confusing at first. However, they are much simpler than you think after your first impression. Each portion of the title represents a very important factor of our marketing strategies. For example, a search campaign will always look like this:
S – exclusively – designed – – eng – acq – US
As you can see, the “S” stands for search campaign, the next section shows the specific collection. Following that, the language is set: for example if you chose your campaigns to be in English, the language code would appear as “en”. Following that your acquisition campaign code is set, which is finally followed by the country code for which countries you want your campaign be shown in.
Display campaigns are set up nearly identical with one small change, they will always begin with a D to signal display ad instead of a S.
D – exclusively – designed – – eng – acq – US
As you can see, although these titles may seem overwhelming at first, they are just a simple tool we use to further better your campaigns to get you the best.
You can also see your campaigns on the Clever AdWords app dashboard. Here you will find the same campaigns, but with a normal name. Your Clever Dashboard also shows you important statistics and data about how your campaigns are performing. You can see your clicks, conversions, and impressions as well as your conversion value from both your own campaigns- if you have them – and your results possible.
Easy, right? If this was helpful to you, share this content at your Social Media channels. If you still have questions, feel free to leave your concerns in the comments section below!
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Now go to your Clever Adwords app to complete the installation. Don’t waste another minute and start bringing potential customers to your store!