01 Oct 5 seasonal ecommerce marketing campaigns you need to do in 2019
Seasonal marketing campaigns are great for your marketing efforts
They’re fun, unique, and can really increase sales and engagement by capitalizing on huge events. The key to a successful seasonal ecommerce marketing campaign lies in its creativity — it’s got to stand out. To help you nail your seasonal marketing in 2019, we’ve identified five creative campaigns to do yourself.
#1 April Fool’s Day
April Fool’s is a day for having some fun by playing tricks on your friends, family, and coworkers. But it’s also the perfect time to have a little fun with your customers as well. Humor is an effective marketing approach that can raise brand awareness with your audience, and April 1st is the best time for it. To really grab your customers’ attention, send an email announcing a fake product in the subject line. It could be jewelry made out of real fruit, or shampoo made out of sprouts. Whatever it is, it has to grab your audience and make them open your email — be creative! Once they’ve opened your email, you’ve got their attention. Own up to your joke and offer them a discount code as an ‘apology’. Not only can this give your sales a little boost, but it might even get you some social mentions online.
#2 Valentine’s Day
Whether you love it or hate it, you have to admit that Valentine’s Day is great for marketers. With couples all around the world trying to find the perfect present for their loved one, it’s the perfect opportunity for you to help them decide by offering your product to them.
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But to really make your Valentine’s Day marketing campaign successful, it needs to be targeted to consumers who are likely to convert — people in relationships. Use customer data gleaned from social media to send curated gift ideas to customers who are looking for something special for that someone special. And singletons don’t miss out either. Send your single customers a discount code so they can give themselves a little love on Valentine’s Day too.
#3 Black Friday
Black Friday is the marketer’s nirvana. A staggering $5 billion was spent last year in 24 hours alone, and a strong seasonal marketing campaign can get you a slice of that pie. The sale event is partly so effective because everyone else is doing it. The hype around the event and the massive discounts available, not to mention its time-sensitive nature, make it perfect for driving sales. As such, your marketing campaigns need to capitalize on that. Build up to Black Friday with a sustained email and social campaign, reminding customers that “when it’s gone, it’s gone”. The fear of missing out (FOMO) is a powerful motivator, and one that can net you significant sales when leveraged correctly. And while brick-and-mortar stores experience huge footfall on Black Friday, ecommerce stores also see heavy traffic too. Consequently, it pays to invest in Google Ads targeting keywords for your business.
Premium users of Clever Adwords can benefit from highly effective seasonal campaigns that target shoppers when they’re searching for products online. The app works with businesses built with Shopify, BigCommerce, and PrestaShop, and can really ramp up your sales. And it’s not just Black Friday that it can be used for, as a range of other seasonal events including Christmas, Halloween, Easter, and more can also be targeted to great effect.
Of course, no mention of seasonal ecommerce marketing campaigns would be complete without mentioning Christmas. It’s the most wonderful time of the year, especially for marketers. With consumers expected to spend more than $900 on gifts during the festive season, it’s the perfect time to boost sales with a seasonal campaign. Christmas is easily one of the most popular seasonal ecommerce marketing events out there, both for big brands and small.
Even beginner starter stores like the ones available on Exchange have a Christmas marketing campaign. It drives sales at a time of year when people spend the most, and it’s an absolute must-have for your store too. To really get the most out of your festive marketing campaign, include a countdown to Christmas Day in your social and email marketing, e.g. “only 90 more shopping days until Christmas!”. This will create a sense of urgency in your audience, compelling them to buy immediately. You can take this further by offering a short-term loyalty program starting in fall and ending at the start of December. Points earned during this period can be spent during December, encouraging them to keep shopping with you well into the festive period.
Easter is widely celebrated around the world, and while the chocolate industry certainly sees the biggest boon to their business, brands from other niches can get in on the action too. It’s the perfect time to create a fun marketing campaign that delivers.
What would Easter be without an egg hunt? Gamify your marketing campaign by telling your audience you’ve hidden Easter egg around your website. Customers that find the egg receive a discount code as a prize. This isn’t just a fun marketing tactic either. As your customers hunt for the Easter egg, they’ll move around your product pages and possibly finding something they like too.
Seasonal marketing campaigns are a fun, engaging way to connect with your customers and promote your store. The examples above are just a few ideas you can play with. But with so many seasonal events throughout the year, there is a wealth of opportunity for you to take advantage of. Get creative and create a seasonal marketing campaign that really shines.
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Patrick Foster is a writer and ecommerce expert from Ecommerce Tips — an industry-leading ecommerce blog that shares the latest insights from the sector, spanning everything from business growth hacks, to product development. Check out the latest posts on Twitter @myecommercetips.